What's the most significant aspect of marketing/advertising 2006?

That is the question posed by David Armano over at his Logic + Emotion blog.  He asks:

What was the most significant event/aspect of 2006 in regards to marketing, advertising or user experience?

He will use readers' comments and thoughts in creating a visual to sum it all up.  The answers are well worth the read, whether they end up in the visual or not.

Join in the conversation.  After all, some might suggest that's a pretty significant aspect of 2006.

An interesting side question is of course...what's next?  How will what happened this year influence 2007?  What do you predict will have some staying power?  What will become a fad and fade away?  How are you going to capture and harness these evolutions?

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