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Every once in awhile I run across something that so brilliantly captures an idea, emotion or truth that I wish I had written it. I felt that way after I read Joe Calloway's Become a Category of One and Steve Farber's Radical Leap.
I felt that same surge of both admiration and envy when I saw this. Stick with it for the entire two minutes. The twist is worth the wait.
I hope we all aspire to be this good at something!
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» Take a fresh view from Marketing & Strategy Innovation Blog
By: Stefan Kolle Over on The Marketing Minute I found a very creative, and impressive, political ad. Yes, I know, we don't do politics here, but dont worry. It's not about the political message, it's the very clever execution of... [Read More]
» Take a fresh view from Marketing & Strategy Innovation Blog
By: Stefan Kolle Over on The Marketing Minute I found a very creative, and impressive, political ad. Yes, I know, we don't do politics here, but dont worry. It's not about the political message, it's the very clever execution of... [Read More]
McLellan Marketing Group
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What's great about this, too, is that it underscores a fundamental truth: things can look quite different from another angle. Nice!
Posted by: Ann Handley | Nov 9, 2006 8:41:59 AM
Ann,
Agreed. It is the best of copywriting...both form and function supporting the core message.
Selfishly, as a writer, I also love that it clearly demonstrates that memorable copy is not accidental. This is a wrok of art, in term so using words as a medium.
Thanks for stopping by!
Drew
Posted by: Drew McLellan | Nov 9, 2006 1:47:32 PM