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by Drew McLellan
Every once in awhile I run across something that so brilliantly captures an idea, emotion or truth that I wish I had written it. I felt that way after I read Joe Calloway's Become a Category of One and Steve Farber's Radical Leap.
I felt that same surge of both admiration and envy when I saw this. Stick with it for the entire two minutes. The twist is worth the wait.
I hope we all aspire to be this good at something!
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» Take a fresh view from Marketing & Strategy Innovation Blog
By: Stefan Kolle Over on The Marketing Minute I found a very creative, and impressive, political ad. Yes, I know, we don't do politics here, but dont worry. It's not about the political message, it's the very clever execution of... [Read More]
» Take a fresh view from Marketing & Strategy Innovation Blog
By: Stefan Kolle Over on The Marketing Minute I found a very creative, and impressive, political ad. Yes, I know, we don't do politics here, but dont worry. It's not about the political message, it's the very clever execution of... [Read More]
McLellan Marketing Group
What's great about this, too, is that it underscores a fundamental truth: things can look quite different from another angle. Nice!
Posted by: Ann Handley | Nov 9, 2006 8:41:59 AM
Ann,
Agreed. It is the best of copywriting...both form and function supporting the core message.
Selfishly, as a writer, I also love that it clearly demonstrates that memorable copy is not accidental. This is a wrok of art, in term so using words as a medium.
Thanks for stopping by!
Drew
Posted by: Drew McLellan | Nov 9, 2006 1:47:32 PM
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Posted by: Pimpin Kicks | Jul 18, 2009 7:53:28 AM
Drew,
This is one of the best things I've seen in a long time. Thank you so much for sharing. See you soon.
Beverly
Posted by: Beverly Koehn | Sep 15, 2009 2:04:59 PM
Beverly,
I know...it¹s such brilliant writing. And you know it wasn¹t their first
idea either! A good reminder that we have to be still and just ³be² with a
marketing challenge long enough for the great solutions to bubble up.
Drew
Posted by: Drew McLellan | Sep 16, 2009 1:18:26 PM
The power of perspective! Things are not what they seem. Very creative and clever. Thanks. I am going to have my students start reading your blog and hopefully posting some comments in advance of your visit on Nov. 6th. Thanks. Jann
Posted by: Jann Freed | Sep 25, 2009 12:17:15 PM
Jann,
I agree...incredibly clever. And, not something that came quickly. A good reminder that we need to slow down to do something exceptional.
Drew
Posted by: Drew McLellan | Sep 27, 2009 9:37:29 PM
I would like to have these ideas sometimes!
Just amazing! Great video.
Thanks.
Posted by: perder peso | Nov 5, 2009 3:07:28 PM
Well, what can I say? It did not grab me, but to a certain extent, it impressed me. Even in America, maybe it would make for a good campaign advert.
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