The mantra of mothers everywhere. "Don’t talk to strangers!." At least it was the mantra of my mom. When my daughter was little, it shifted to "stranger danger!" But the message was the same. We talk to the people we trust. People we know.
It’s no different in marketing. Consumers are fed up. They are tired of being talked to. They are tired of the unwanted invasion. They want to engage in a conversation. With someone they trust. Someone they know.
There’s a great book that talks all about this called Waiting for your Cat to Bark. It’s an insightful read about how the inmates have taken over the prison! The consumer truly is in charge today. As we sit here and blog, we are living proof of that. The Do Not Call list is living proof of that. Spam filters — yup, living proof.
Valeria Maltoni, over at Conversation Agent, has a great post about "the consumer revolution." In the post, she offers 10 great questions that speak from the customer’s voice about how they want to engage in that conversation.
So, here’s my question for you. What are you doing to move your brand from stranger to trusted friend? I fear if we don’t — we’re going to be very lonely because pretty soon, we’re not going to have anyone to talk to.