:60 ticks marketing tip: Close your eyes and say no

Grab it fast…it’s gone in about a minute. A :60 ticks marketing tip is 150 words or less…so read it in a minute and implement it in the next!

Close your eyes. Picture a can of Coke. Now in your imagination, make the can green. What happens?

It’s not Coke anymore, is it? The folks at Coca-Cola headquarters are probably so sick of red they could scream — but they know better than to mess with their visual identity.

Remember that next time you want to change your logo’s color, font or other distinguishing features. If a company with the resources of Coke recognizes the cost of messing with their brand — shouldn’t you too?

That’s it…go put it into action! (Or in this case…inaction — leave it alone!)