Drew's Marketing Minute header image 1

Entries Tagged as 'Web/Tech'

How tweet chats work

February 22nd, 2012 · Social Media, Web/Tech

Have you wanted to attend a Tweet Chat but weren’t sure how it worked?  You are not alone, my friend.  Let me see if I can boil it down.

Tweet Chat:  A moderated discussion that happens on Twitter.  They range from business focused topics like leadership (like the one led by Lisa Petrilli and Steve Woodruff) and blogging (like the mega popular BlogChat led by Mack Collier) to crime news and gardening.  And everything in between.

Here’s how it works:  You find a tweet chat that interests you by scrolling through the list kept on Google Docs or one of your favorite bloggers might mention (or host) one.

Each chat has its own hashtag (like #blogchat) so you can follow along.  To participate — you can do that in several ways.

1) Within Twitter itself, you can click on the #hashtag and you’ll see all the recent tweets using that hashtag.  But if it’s a popular one, that gets crazy in a hurry.

2) You can use a tool like Tweetchat.com (there are plenty of others too) to follow the conversation (by entering the chat’s hashtag, it searches for and scrolls the conversation for you).  You can just listen or jump in.

If you’re going to participate, there are some expectations:

  • Use the hashtag if you’re asking a question of the moderator (or another chatter)
  • If you’re responding to something that was said, use the person’s Twitter handle and the hashtag (if what they said is too long to RT and respond)
  • Retweeting is welcomed and encouraged to invite your network into the conversation
  • It’s not cool to go off topic and use the hashtag
  • It’s even less cool to use a chat to market your wares

That’s it.  Very simple and a great way to extend your Twitter network, smarts and typing skills!

Looking for some chats that might be up your alley?  Check out this list: 25 twitter chats every entrepreneur must know.

 

 

Enhanced by Zemanta

→ No CommentsTags:·········

Put your email auto response to work

February 11th, 2012 · Strategy, Web/Tech

With the volume of emails we all get every day, we can’t afford to let our emails go unattended.  We don’t want the people who email us to think we’re ignoring them, so if we’re going to be out of the office — most of us use some sort of an automated response system.

You know what I’m talking about:  “I will be out of the office until Tuesday, March 3rd.  If you need assistance, please call my co-worker Biff at 555-123-4567.”

And that does the trick.  They don’t freak out if we don’t answer within an hour or two.

But if you’re at a conference, spending the day shooting a TV spot or attending a strategic planning retreat (or doing anything else that establishes your expertise) why not let your your email auto response do some marketing for you?

I’ve spent the last couple days conducting a workshop.  During the workshop, I emailed a link to the participants and got this back from one of them:

I am attending a conference of leading PR/MarCom agencies from around the country to discuss new MarCom trends and techniques and will be out of the office through Friday, February 10th. 

I will be checking my email periodically.

Brilliant!  What did this auto response tell this person’s email senders?

  • That he’s considered one of the leading PR/MarCom agency professionals in the country (otherwise, he wouldn’t have been invited)
  • That he’s honing his skills and staying current
  • That he believes in investing in his professional development

Who wouldn’t want to work with him?  We certainly get a better sense of who he is and what he’s about than if he’d used the standard language.

Often we think marketing has to be complicated, expensive or done over a long period of time.  But every once in awhile — it can be just this simple.

How could you leverage this idea?

~ Drew

 

Stock photo courtesy of www.BigStockPhoto.com

Enhanced by Zemanta

→ 12 CommentsTags:·····

You cannot ignore Google+ for your business

January 10th, 2012 · Social Media, Web/Tech · 18 Comments

Google+ cannot be ignored When Google+ emerged last summer, people’s reactions were to be expected.  The early adopters were all over it. But for most people who were already suffering from social media fatigue — their response was “oh no…not another site for me to maintain!” And many people simply opted out, not wanting to [Read more...]

Beverage start up counts on QR codes

June 23rd, 2011 · Marketing, Trends, Web/Tech · 7 Comments

Will we start to see QR codes on pkg goods? Starts ups are tough…especially consumer goods start ups.  In the crowded energy drink space, you have to be pretty innovative to push beyond getting someone’s attention and converting that to a purchase. So HYDRIVE Energy, the maker of upstart HYDRIVE Enhanced Water Energy Drinks, decided [Read more...]

Apple is the most valuable brand

May 15th, 2011 · Branding, Web/Tech · 3 Comments

  In 2010, global technology brand Apple surpassed Google to become the most valuable brand in the world, according to “Brandz Top 100″ from Millward Brown and Optimor. Apple increased in value by 84% to $153.3 billion.       Interestingly, technology companies took four of the top five places, including the first three, on [Read more...]

Build your digital footprint in a hub and spoke model

April 18th, 2011 · Social Media, Strategy, Web/Tech · 2 Comments

The hub/spoke model. Click on it to enlarge. Whether you’re a Fortune 500 company, a small retail shop or an individual consultant trying to be found — everyone is concerned with being findable on the web today. And with good reason.  It’s the 21st century — so when we want to find anything or anyone, [Read more...]

3 blogging tools worth exploring

April 5th, 2011 · Web/Tech · 3 Comments

A BackTweets’ email (click to see full size)     BackTweets.com This handy tool (www.backtweets.com) tracks any and all tweets that drive back to your blog, whether they mention you, your blog’s name or even your URL.  That’s right — if they use a shortened URL, you’ll still get the info. I’ve subscribed by e-mail [Read more...]

Going old school – Yahoo Groups

April 2nd, 2011 · Collaborations, Web/Tech · 13 Comments

I know that Facebook‘s groups are the rage and I think it’s a dandy tool.  But what if you have a group of people that aren’t heavy Facebook users? For many years, I’ve used Yahoo Groups whenever I was part of a small group that needed to stay in touch, share files/photos, and by using [Read more...]

Stellar QR codes example – WorldPark

March 13th, 2011 · Web/Tech · 27 Comments

I’ve been writing about and using QR codes quite a bit of late.  I think the potential of this technology is staggering and we’ve only begun to imagine what is possible. Take a look at what New York City’s Central Park did last Arbor Day and begin to ask yourself… how could QR codes serve [Read more...]

Add sounds and links to your images

March 8th, 2011 · Trends, Web/Tech · 7 Comments

Singing pictures? Picture these scenarios: In your online store — you want to show a photo of a family room, filled with your products.  You want people to be able to click on each of the items (maybe a lamp or blu-ray player) to purchase them or read reviews.  With ThingLink, you can. On your [Read more...]