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Entries Tagged as 'Trends'

How/why we buy: Social commerce infographic

by Drew McLellan

December 7th, 2011 · Psychology, Trends

One of the best decisions I made as a college student was to get a Psych minor.  It certainly helps me be smarter when it comes to marketing, business ownership and life in general.  Besides, people fascinate me and I like understanding how they tick.

That’s probably why this infographic caught my attention.  It focused on the psychology behind how/why we buy and how social interactions influence those buying decisions.

Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.”

Check this out… and then tell me which insight will be most helpful to you.

Tabjuice Psychology

Thanks to Stephania Andrade from TabJuice for making sure I didn’t miss this one.  If you’d like to share it with others, here’s the link to the original post.

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How did your Black Friday behavior compare?

by Drew McLellan

November 27th, 2011 · Marketing, Trends

Check out this infographic (from mashwork.com) on what was expected this Black Friday.

How did your behavior and choices compare?

Most of these predictions were compiled using Twitter conversations from September through November 17th of this year.  Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches.

black friday infographic 2 resized 600
black friday infographic 2 resized 600
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The iPad case that keeps me organized

October 28th, 2011 · Business owner/leader stuff, Trends · 8 Comments

The removable divider on this awesome iPad case As you know, I am all about how spectacular the iPad is for business use. It can literally replace your laptop computer without you skipping a beat.  I love to use it in meetings — to take notes, to hop on the internet if that’s helpful to [Read more...]

Don’t dismiss traditional media quite yet

October 26th, 2011 · Media, Trends · 5 Comments

We tend to gravitate towards the shiny new object in the marketing world.  Today, we’re a buzz about QR codes, social media and all things digital.  But as you are planning your marketing for 2012 (you’re doing that, right?) don’t dismiss traditional and local options. According to a survey by the Pew Research Center’s Project [Read more...]

Your customers are afraid to spend

August 23rd, 2011 · Business owner/leader stuff, Customers/Clients, Trends · 8 Comments

…Customers are afraid of the coming tides Building a sandcastle (with our without the pre-form buckets) is a childhood ritual that brings with it a sobering life lesson. Unless you are uber cautious about location — the tide is going to come in and wipe out that sandcastle sooner or later.  And if the tide [Read more...]

Content marketing playbook

August 22nd, 2011 · Marketing, Media, Strategy, Trends · 7 Comments

…get a playbook to help you create content that matters The idea of creating content to establish your expertise, influence the search engines and create a community has been an evolution of one of the oldest marketing tactics out there — sampling. If I share with you what I know and you learn from it, [Read more...]

Are Smart Phone cameras your new marketing partner?

August 18th, 2011 · Strategy, Trends · 5 Comments

  Are you leveraging your clients’ technology? The smart phone is literally changing our world, bit by bit.  It’s changing how we accomplish everyday tasks, how we get our work done and how we communicate with/to the world. Let me give you an example. Fact:  Mobile devices have replaced cameras for 44% of consumers How [Read more...]

Beverage start up counts on QR codes

June 23rd, 2011 · Marketing, Trends, Web/Tech · 7 Comments

Will we start to see QR codes on pkg goods? Starts ups are tough…especially consumer goods start ups.  In the crowded energy drink space, you have to be pretty innovative to push beyond getting someone’s attention and converting that to a purchase. So HYDRIVE Energy, the maker of upstart HYDRIVE Enhanced Water Energy Drinks, decided [Read more...]

How does a seasonal business sell year round?

May 26th, 2011 · Strategy, Trends · 4 Comments

A guest post by Isabella York     Within most any business, there is a peak and a slow season. The truth is that there are times when a customer wants to buy all of our stock, and a time when we just want to move units out of our storage space. When seasons and [Read more...]

The mobile revolution is coming. Are you ready?

May 9th, 2011 · Innovation & Creativity, Mobile, Trends · 9 Comments

Consider these mobile facts: By 2013 — 50%of web traffic will come from mobile devices. 91% of mobile users consume social media on their mobile device. The US population is approx. 306 million. 69 million of those people have smart phones today. I’ve mentioned before that by 2020, the #1 way we will access the [Read more...]