I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train.
Is your website mobile optimized? Are you learning more about mobile ads? Are you thinking about how you’re going to accept mobile payments?
Or do you look like this infographic?
Tags:Business and Economy·Information graphics·marketing·Mobile·Mobile Computing·Mobile payment·Smartphone
Wondering where people are expending their efforts (and money) when it comes to digital marketing? Take a look at this chart — it’s pretty telling. (This chart is part of the 2012 edition of The SoDA Report, from the Society of Digital Agencies. More on the SoDa Report here.) As you can see, when marketing [Read more...]
I recently gave a presentation to a packed house of bank and credit union professionals about mobile banking and where it’s heading. And the “theme” of my message to them was — if this isn’t your top priority for 2012, it sure better be for 2013. (I’ll bet my pal CK Kerley would agree!) The [Read more...]
I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect [Read more...]
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I was having a brief conversation with @NealShaffer on Twitter yesterday and the gist of our conversation was: Half of small & medium businesses are using social media for marketing (Neal) Yes…but few are doing it well. They don’t apply marketing smarts (Drew) True, but huge potential to maximize social business (Neal) No doubt. But [Read more...]
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This upcoming Presidential election will be my daughter’s first opportunity to vote. Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus. You know what all the [Read more...]
For the past couple years, I’ve shared the results of the JWT annual year-end forecast of trends for the upcoming year. In the past, we’ve seen predictions for the massive adoption of location based services (2010) and the coming of the Non Commitment Culture (2011) — both of which have come to be. So I [Read more...]