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Entries Tagged as 'Psychology'

The psychology of color

February 13th, 2012 · Innovation & Creativity, Psychology

Color (or the lack of color) triggers a very powerful emotional response in us.  We can use insight as we select company colors, design logos, create ads, build websites and even create products.

Check out this fascinating infographic on how we react to color.

 

Bravo to CertaPro Painters for creating this and Cool Infographics for originally sharing it.

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Introverted or not – this guide is a must read!

December 21st, 2011 · Books

lisabook
Lisa Petrilli’s guide for introverts

No matter what personality test I take, I tend to score off the chart on the extrovert scale.  I like big crowds, I’m comfortable speaking in front of thousands of people and I get a buzz from being at conferences, networking events and new situations with new people.

So you might think a book titled The Introvert’s Guide to Success in Business and Leadership would hold very little for me.  And boy, would you be wrong.  I learned quite a bit by reading Lisa Petrilli’s guide.

For readers who tend to be more introverted — you’ll learn how to create a strategy that leverages your strengths while navigate networking events, relationships with key team members, and how to connect with influential leaders who can help build/grow your career.

You’ll also learn how to make sure your ideas and good thinking sees the light of day in your organization.  Lisa also talks about how introverts can successfully motivate others, tackle decision-making, collaboration and asking for that raise or promotion.  There are some great tips on how to manage/maximize public events like conferences too.

As an extrovert — many of the suggestions applied to me as well.  I read the ebook, so I could highlight and take notes to my heart’s content! Plus, I gained a great deal of insight on how to work with introverts and help them bring their best to any project or team.

I’ve known Lisa for a few years and am more impressed with her as both a business leader and a person every day.  She’s a natural storyteller which makes her book a fun and fast read.  This would be a great read to fire you up as you get ready to take 2012 by storm.

You can buy the ebook by clicking here.

You can buy the Kindle version by clicking here.

And…you can buy the Nook version by clicking here.

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How/why we buy: Social commerce infographic

December 7th, 2011 · Psychology, Trends · 10 Comments

One of the best decisions I made as a college student was to get a Psych minor.  It certainly helps me be smarter when it comes to marketing, business ownership and life in general.  Besides, people fascinate me and I like understanding how they tick. That’s probably why this infographic caught my attention.  It focused [Read more...]

How to be creative on purpose

July 31st, 2011 · Books, Innovation & Creativity · 9 Comments

…Do you need to be creative on demand? My job is to be creative on demand. The demands come in all forms.  It might be a strategy session for a client’s marketing plan, writing a print ad that will generate action or keeping the content on my blog, newspaper column or enewsletter fresh and worthwhile. [Read more...]