Color (or the lack of color) triggers a very powerful emotional response in us. We can use insight as we select company colors, design logos, create ads, build websites and even create products.
Check out this fascinating infographic on how we react to color.
Bravo to CertaPro Painters for creating this and Cool Infographics for originally sharing it.
Tags:Color·Cool Infographics·Design·marketing·Psychology·Web Design and Development
I can’t draw a stick person by hand or on the computer. So I have always marveled at people who can really take design to a different level and go beyond pretty/cool to smart. That’s what brilliant logo designers do.
I thought you’d enjoy checking out some of these very smart logo designs.
If you look at the center of this logo, you can see two people enjoying a Tostito chip with a bowl of salsa. Great logos often have layers to them.
Like the FedEx logo. Do you see the “hidden” arrow within the logo? Look at the space between the E and the x.
This is the new Baskin Robbins logo. The old one had the number 31 with an arc above it. See how they’ve incorporated the 31 in the new design?
See the number 1 in the negative space between the F and the red stripes? Notice how the red section communicates a feeling of speed.
By now, you should be getting good at spotting the layers. Do you see the M and the B?
Two elements to notice in this simple logo. The yellow arrow connects the A to the Z (we have everything from A-Z) and forms a smile, to connote a commitment to customer service.
Toblerone is a chocolate company from Bern, Switzerland which is sometimes called The City Of Bears. Do you see the silhouette of a bear?
Okay…here are three for you to discover on your own.
My point? There are plenty of companies and websites that can whip up a logo. And some of them go beyond the trite and expected. But don’t settle for okay. Your company deserves better than okay.
If you loved these and want some more…check out these logos.
Hat tip to my dad and Mike Colwell for sharing some of these logos with me.
Your logo is a tool, not art We were sitting in the conference room the other day with a new client. He’s been in business for many years and is very successful. He’s ready to reallyramp up his marketing and tackle some lofty goals. And we’re ready to help. (After all, that’s what we do) [Read more...]
Last week, we talked about how we keep our brains firing and stay creative. Many people offered the tip of reading and absorbing other people’s smart work. That goes for design work as well — whether you are a writer or artist. One of the best examples of outdoor creative is this brilliant outdoor campaign. [Read more...]