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Entries Tagged as 'Social Media'

Social Sharing – what and when works

by Drew McLellan

October 28th, 2012 · SEO, Social Media

Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it. The folks at Compendium crunched the data of over 300 companies’ social sharing statistics, to identify some social sharing best practices.

One additional thing they did was break this data down as a B2B vs. B2C comparison, as they learned while going through the data that there were some significant differences between what works for B2B companies and B2C companies.

Check out this info graphic that outlines some of the findings. If you’d like to review their social sharing guides that looks at some of these results, click here.

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Search versus Social – which one wins?

by Drew McLellan

September 29th, 2012 · Infographic, SEO, Social Media, Web/Tech

If you’re wondering which is more potent — search or social media — as is often my answer — it depends.

The truth of the matter is that every organization should be thinking about BOTH because they are the yin and yang for each other.  Each feeds the other side of the equation.  When you write quality content about topics that your audience cares about (social) you attract readers, shares and you earn social proof of your expertise.

That content then begins to influence search for those key words and phrases that exist within your subject area and content (Search) and before you know it, you’re impacting Google and the other search engines — becoming more findable and attracting exactly the right people to your content.

Yin. Yang. The perfect combo. This infographic, developed by MDG Advertising really makes the point.  And should be hanging in your office to remind you to go for the one two punch of social AND search.

 

(Click here to download the full-sized version)

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They’ll buy when they trust

September 27th, 2012 · Business owner/leader stuff, Content Marketing, Psychology, Sales, Social Media · 4 Comments

Here’s an equation that every business owner needs to understand. Know + Like + Trust = Buy. Whether you sell toothbrushes or multi-million dollar medical equipment and everything in between — until a customer: Knows who you are Likes who you are Trusts you there is no purchase.  The depth of the trust required varies [Read more...]

Social Media Primer – yours for the asking

September 13th, 2012 · Business owner/leader stuff, Social Media · 1 Comment

There’s so much going on in the social media world — it’s hard to keep up.  But don’t worry — we’ve got the answer for you. We’ve created a new educational series called 60 Ticks to Social. (Drew’s Marketing Minute…get it) When you sign up, we’ll send you one email a week for about 18-20 [Read more...]

Facebook fun can also equal profits

September 4th, 2012 · Love affair with customers, Passion, Social Media · 3 Comments

It seems like every business is rushing to build a Facebook Page.  But once they get it built — they’re not too sure what to do with it. Many just ignore it, publishing once a week or less Some use it as a sales channel — pushing out deals and wondering why people are ignoring [Read more...]

Is your company ready for social media criticism?

July 18th, 2012 · Business owner/leader stuff, Social Media, Strategy · 6 Comments

A vast majority of CEOs agree that a company’s corporate reputation is more important today than it was five years ago. New technology and social networks are reshaping the landscape of how society convenes and campaigns on critical issues. So you would expect those CEOs would be mindful of the importance of being ready for [Read more...]

Twitter and Facebook ROI

July 8th, 2012 · Money/ROI, Sales, Social Media, Strategy · 12 Comments

This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings.  ”How do we measure the return on my investment (ROI) for the time, money and effort we put into Twitter and Facebook?” To truly answer that question, you need to define your own ROI. If it is [Read more...]

The “how to” of business blogging

July 2nd, 2012 · Marketing, Social Media, Storytelling, Strategy · 8 Comments

Blogs, once described as the vehicle for narcissistic over sharers and people who found cats amusing, have certainly come into their own. Today, while there are still plenty of hobby bloggers out there, the tool is being embraced by businesses and thought leaders in record numbers. The benefits a blog can bring to a business [Read more...]

Happy Social Media Day

June 30th, 2012 · Social Media, Web/Tech · No Comments

Today (June 30th) is Social Media Day — started by Mashable to celebrate “the one thing that unites us and keeps us in constant contact: social media. Whether you’re an obsessed Instagram photographer, an endless Pinterest pinner or a ten-times-an-hour tweeter, Social Media Day is a time to recognize the digital revolution that has changed how [Read more...]

Age of Conversation 4 — want to be one of our authors?

June 28th, 2012 · Books, Collaborations, Community, Social Media · 5 Comments

We know… it’s crazy. But Gavin and I are ready to do it again. This time, we’d like Age of Conversation to take on a much more personal tone… how is social media impacting you, your work, your family and your view on life? Your chapter might be as elaborate as a real case study [Read more...]