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Entries Tagged as 'Social Media'

Use social media to drive traffic to your business’ website

September 14th, 2013 · Sales, Social Media

Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of prospective consumers.

B2B marketers are now spending 30% of their budgets on social media programs, trying to reach, among others, the 21 million+ Twitter users  (per eMarketer). There are big audiences on social media for your company, and using some strategies are more effective than others.

Here are five strategies you can employ to promote your business website through social media.

Engage Directly with Consumers

To generate online conversations, businesses can engage customers and fans with photos, links and more from their blog or website. That conversation can lead to new product insights and customer service issues.

Maintain and Develop Visibility Among Your Consumer Base

Be visible with social media. Post links, pictures and video clips on social networks for your current and prospective customers. Your steady use of social media can help keep your business relevant and known, while gradually expanding exposure.

Target specialty audiences online with a microsite, which refers traffic to your main website. Create SEO marketing materials for direct sales through your primary domain via a website like MyHosting VPS hosting.

Generate Sales Referrals Through Social Media Platforms

Provide links to products or other pages that are likely to prompt consumers to make a purchase. The links you use, and the way you present them through your social media profiles, will have an impact on your business’ performance. Helpful tip: send tweets on your company’s various white papers, articles and case studies to encourage consumer interest in your company.

Data Collection and Analysis to Improve Operations Efficiency

When it comes to data, social media is a gold mine. Data analysis informs you of the size of your social media following, its growth rate and levels of engagement. You can also track total referrals to determine which social networks are most effective in generating new business. Look at these numbers for the percentage of referrals that lead to sales.

Use Feedback to Guide Future Efforts

As you gain insights from comments and data analysis, your internal teams should start to identify areas for improvement. Then you can implement solutions in your day-to-day operations.

By establishing a basic social media marketing approach, you can set yourself on the course to increased revenue and a much greater return on the investment into your website.

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We have to earn our audience’s attention

August 9th, 2013 · Content Marketing, Customers/Clients, Social Media

Listen Vs. Ignore - Toggle SwitchWe have to earn our audience’s attention.  Let’s see how you’re doing at that.

If you own or run a business, I’d like to you take this little quiz.

  1. Would you ignore your business phone 30% of the time it rings?
  2. If a customer was standing in a crowd of your best customers and complaining loudly, would you ignore them?
  3. If you had the chance to have the attention of your best customers and your best prospects for about 3 minutes uninterrupted, would you talk incessantly about yourself?

I have to believe that all of you passed this quiz by answered “good golly no!” to all three questions. After all you hustle like crazy to capture the attention of your customers and potential customers, right? Only a fool would squander the opportunity once they earned it.

And yet…that is exactly what’s happening online every day.

  • 30% of customer questions and comments on Facebook, Twitter and company blogs go unanswered.
  • 71% of complaints on Twitter are ignored.
  • 89% of corporate blogs only talk about themselves, their products, promotions and awards.

No wonder so many business people say that they can’t measure any ROI on their social media efforts. If anything, their ROI should come up as a negative number!

Too many businesses believe that social media networks are simply places they need to put a placeholder in. Like a flag that says, “Look, we exist here too” and then go to some autopilot shout into the abyss mentality. The core idea behind Facebook, LinkedIn, Twitter, Google+ or any of the other networks out there is connection.

Real, human connection.

It’s why people share photos, stories of their day and get fired up about politics, religion and what their kid’s school is up to. And into that very personal and very meaningful conversation – most brands just blunder in and shout that they are having a sale.

Ugh.

Businesses spend thousands (and some millions) of dollars putting on elaborate dog and pony shows, with the hopes of capturing someone’s attention for a millisecond. So the assumption would be that they would actually value the attention, once they’d earned it.

But the truth is, most businesses think of social media as the newest necessary evil. They can’t get out of their own way enough to see the potential in it or that they need to approach it with humanity for it to work.

So what would that humanity look like?

Real interactions: When someone talks to you, it’s polite to reply in a reasonable amount of time. If you can’t monitor and react to a social media stream – don’t be there. Every social media tool out there has a way for you to be notified if you’ve actually started or were mentioned in a conversation.

Conversation, not monologue: No one enjoys being talked at. Your goal should be to spark conversation, not spit out rhetoric. Conversations are started when we care about the other person and ask questions, offer helpful information and listen to what they need from us.

Consistency: Just like all of our other relationships – we grow connections partially because of frequent exposures. You can’t get to know someone very well if you only communicate once or twice a year. It’s better to be fewer places but be in the places you’ve chosen more often. Don’t spread yourself too thin.

Having a heart: If you don’t actually care – then don’t be there. If you genuinely care about your customers and what’s going on with them, then show that by asking questions, reaching out and being very human.

You can create an amazing referral source and client base with your online presence or you can alienate those who already have you on their radar screen. All it takes is a little humanity to make it work.

 

 

 

 

 

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Social Sharing – what and when works

October 28th, 2012 · SEO, Social Media · 1 Comment

Figuring out what is best for your company’s social sharing accounts can be tough. Not only do you have to figure out what to share, but you also need to know how and when to say it. The folks at Compendium crunched the data of over 300 companies’ social sharing statistics, to identify some social [Read more...]

Search versus Social – which one wins?

September 29th, 2012 · Infographic, SEO, Social Media, Web/Tech · 1 Comment

If you’re wondering which is more potent — search or social media — as is often my answer — it depends. The truth of the matter is that every organization should be thinking about BOTH because they are the yin and yang for each other.  Each feeds the other side of the equation.  When you [Read more...]

They’ll buy when they trust

September 27th, 2012 · Business Owner/Leader Stuff, Content Marketing, Psychology, Sales, Social Media · 6 Comments

Here’s an equation that every business owner needs to understand. Know + Like + Trust = Buy. Whether you sell toothbrushes or multi-million dollar medical equipment and everything in between — until a customer: Knows who you are Likes who you are Trusts you there is no purchase.  The depth of the trust required varies [Read more...]

Social Media Primer – yours for the asking

September 13th, 2012 · Business Owner/Leader Stuff, Social Media · 1 Comment

There’s so much going on in the social media world — it’s hard to keep up.  But don’t worry — we’ve got the answer for you. We’ve created a new educational series called 60 Ticks to Social. (Drew’s Marketing Minute…get it) When you sign up, we’ll send you one email a week for about 18-20 [Read more...]

Facebook fun can also equal profits

September 4th, 2012 · Love Affair with Customers, Passion, Social Media · 3 Comments

It seems like every business is rushing to build a Facebook Page.  But once they get it built — they’re not too sure what to do with it. Many just ignore it, publishing once a week or less Some use it as a sales channel — pushing out deals and wondering why people are ignoring [Read more...]

Is your company ready for social media criticism?

July 18th, 2012 · Business Owner/Leader Stuff, Social Media, Strategy · 8 Comments

A vast majority of CEOs agree that a company’s corporate reputation is more important today than it was five years ago. New technology and social networks are reshaping the landscape of how society convenes and campaigns on critical issues. So you would expect those CEOs would be mindful of the importance of being ready for [Read more...]

Twitter and Facebook ROI

July 8th, 2012 · Money/ROI, Sales, Social Media, Strategy · 12 Comments

This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings.  “How do we measure the return on my investment (ROI) for the time, money and effort we put into Twitter and Facebook?” To truly answer that question, you need to define your own ROI. If it is [Read more...]

The “how to” of business blogging

July 2nd, 2012 · Marketing, Social Media, Storytelling, Strategy · 8 Comments

Blogs, once described as the vehicle for narcissistic over sharers and people who found cats amusing, have certainly come into their own. Today, while there are still plenty of hobby bloggers out there, the tool is being embraced by businesses and thought leaders in record numbers. The benefits a blog can bring to a business [Read more...]