Drew's Marketing Minute header image 1

Entries Tagged as 'Sales'

Use social media to drive traffic to your business’ website

September 14th, 2013 · Sales, Social Media

Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of prospective consumers.

B2B marketers are now spending 30% of their budgets on social media programs, trying to reach, among others, the 21 million+ Twitter users  (per eMarketer). There are big audiences on social media for your company, and using some strategies are more effective than others.

Here are five strategies you can employ to promote your business website through social media.

Engage Directly with Consumers

To generate online conversations, businesses can engage customers and fans with photos, links and more from their blog or website. That conversation can lead to new product insights and customer service issues.

Maintain and Develop Visibility Among Your Consumer Base

Be visible with social media. Post links, pictures and video clips on social networks for your current and prospective customers. Your steady use of social media can help keep your business relevant and known, while gradually expanding exposure.

Target specialty audiences online with a microsite, which refers traffic to your main website. Create SEO marketing materials for direct sales through your primary domain via a website like MyHosting VPS hosting.

Generate Sales Referrals Through Social Media Platforms

Provide links to products or other pages that are likely to prompt consumers to make a purchase. The links you use, and the way you present them through your social media profiles, will have an impact on your business’ performance. Helpful tip: send tweets on your company’s various white papers, articles and case studies to encourage consumer interest in your company.

Data Collection and Analysis to Improve Operations Efficiency

When it comes to data, social media is a gold mine. Data analysis informs you of the size of your social media following, its growth rate and levels of engagement. You can also track total referrals to determine which social networks are most effective in generating new business. Look at these numbers for the percentage of referrals that lead to sales.

Use Feedback to Guide Future Efforts

As you gain insights from comments and data analysis, your internal teams should start to identify areas for improvement. Then you can implement solutions in your day-to-day operations.

By establishing a basic social media marketing approach, you can set yourself on the course to increased revenue and a much greater return on the investment into your website.

Enhanced by Zemanta

→ 11 CommentsTags:····

Useful = today’s marketing secret

September 3rd, 2013 · Books, Psychology, Sales, Strategy

Youtility, how being useful is today's marketing secretLet’s look at the reality:

  • Fragmented media choices
  • Permission-based media on the rise
  • Ability to filter, skip, ignore irrelevant advertising
  • Nothing beats word of mouth
  • A jaded, cynical consumer
  • Consumers tuning out, taking over and talking loudly about brands

That mountain of challenges is what faces marketers every single day.  So how in the world do we earn their attention, their dollars and even tougher — their loyalty?

Author, consultant and tequila loving Jay Baer believes he has the answer and outlines it in his book Youtility: Why Smart Marketing is about Help Not Hype.*  (I have 9 copies to give away — read to the end to find out how you can win!)

Jay’s premise is simple enough. If brands focus on being helpful, consumers will be drawn to them and when they’re ready to buy, that brand will have already earned the consumer’s trust — so they’re more likely to also give you their money.

Jay calls this friend-of-mine awareness (as opposed to top of mind awareness) and argues that in a congested, time starved world – if you want to keep earning market share, you need this level of connection with both customers and prospects.

The book is packed with stories, examples and very pragmatic ideas that any business — big, small, consumer or business focused — can implement.  It’s one of my favorites for 2013 — and a book you should definitely read. (Click here to order it from Amazon*)

I asked Jay a few questions about the book.  Here’s what he had to say:

If you had to describe the content of your book in a single sentence (no run ons) what would it be?  

If you sell something, you make a customer today. If you help someone, you can create a customer for life. 

What one book that you’ve read do you wish you could claim as your own?

Different: Escaping the Competitive Herd by YoungMe Moon, and anything by Bill Bryson.

In your opinion, what is the one trait that all uber successful business people possess?

A true understanding of customer needs.

What’s the biggest business mistake you’ve ever made and what did you learn from it?

I botched a 1031 real estate exchange eight years ago, costing myself a ton of money. I learned to trust experts that you hire, but always follow up.

Why did you have to write this book?  What truth or insight was missing from the human consciousness — that you’ve now answered?

2 reasons. I wrote their book as a reaction to the landslide of punditry that prescribes “make your company amazing” as a strategic approach. Also, I wanted to give people a thoughtful scaffolding for why and how they should be creating content.

After someone is done reading your book — what do you hope they do as a result?

First, begin to understand how your company can insert itself gracefully into the lives of customers and prospects by being useful. Second (or maybe first), tell 3 friends to buy the book! 

Okay — the book is awesome and you should read it.  And 9 of you will get to read it for free.  Winning a copy is simple.  Leave a comment on this post and I’ll use the randomizer at random.org to pick the lucky readers!

 

*affiliate link
Enhanced by Zemanta

→ 29 CommentsTags:·····

Moving your prospects to the next step

May 17th, 2013 · Psychology, Sales, Strategy · 5 Comments

When you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than our competitors • Wonder if we’re the right fit for them And [Read more...]

Hey media rep… do it like this (please)

February 19th, 2013 · Media, Sales · 7 Comments

I totally get that you are trying to make a living and that someone at your radio station, newspaper, TV station, magazine etc. says that my client should be advertising with you.  And maybe they should. And I know you’re just trying to do your job.  But you need to understand that sometimes you trying [Read more...]

Selling shouldn’t equal annoying

February 13th, 2013 · Psychology, Sales · 12 Comments

There’s a Walgreens a few blocks from my house. It’s a convenient place to get just about everything, so I’m there a few times a week.  It seems like every week they are collecting money for some charity. They have the cause of the week prominently displayed.  I can buy a paper boot, heart, ribbon [Read more...]

Touching my heart doesn’t necessarily touch my wallet

February 4th, 2013 · Psychology, Sales, Strategy · 6 Comments

Two of the best Superbowl commercials from yesterday were by Budweiser (no shock) and Jeep (a little more surprising).  Lots of tweets and FB updates mentioned “tearing up” as they watched them.  I reacted the same way. The Budweiser spot:   The Jeep spot:   Both spots were really well done and very heart tugging. [Read more...]

Five trade show mistakes to avoid

December 13th, 2012 · Marketing, Sales, Strategy · 5 Comments

Mistake #1: Not having a pre-game plan. Trade shows are one of those things that sneak up on you. You’re going to have to be out of the office for a few days, you need everything shipped in advance and you’re juggling your regular work. But the prep work should be done months in advance, [Read more...]

Why isn’t marketing’s version of storytelling working?

November 11th, 2012 · Branding, Content Marketing, Sales, Storytelling · 13 Comments

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts) and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Earlier this week — I made the point that [Read more...]

Have we lost the art of storytelling in marketing?

November 5th, 2012 · Branding, Content Marketing, Psychology, Sales, Storytelling · 17 Comments

As the buzz about content marketing, social media and all things digital continues to rise, one of the catch phrases that gets a lot of attention is storytelling in marketing.  We afford it incredible lip service but do we actually practice it? As we give way to our USA Today sound byte style of sharing [Read more...]

Video can make a prospect’s concerns go away

October 8th, 2012 · Media, Psychology, Sales, Uncategorized · 5 Comments

Video is a very useful medium that most companies underuse. But when they are used…they’re typically used to sell or teach.  All of that is well and good. But I think you might be missing the boat on an opportunity to make your prospects concerns go away. I’m in Arizona for 10 days — a [Read more...]