02/18/08’s presentation on branding:

Download 021808radiogroup.ppt (PowerPoint)

General Resources:

New Blogger’s Toolbox

Marketing Lessons from Walt

Persona write up


Becoming a Category of One by Joe Calloway

Make to Stick by Chip and Dan Heath

Robin Hood Marketing (Stealing Corporate Savvy to Sell Just Causes) by Katya Andresen

The New Rules of Marketing & Pr by David Meerman Scott

Meatball Sundae: Is your marketing out of synch? by Seth Godin