02/18/08′s presentation on branding:
Download 021808radiogroup.ppt (PowerPoint)
General Resources:
Books:
Becoming a Category of One by Joe Calloway
Make to Stick by Chip and Dan Heath
Robin Hood Marketing (Stealing Corporate Savvy to Sell Just Causes) by Katya Andresen
The New Rules of Marketing & Pr by David Meerman Scott
Meatball Sundae: Is your marketing out of synch? by Seth Godin
