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Entries Tagged as 'Mobile'

QR Codes – your destination should not be a dead end

by Drew McLellan

June 26th, 2012 · Media, Mobile, Strategy

According to the most recent statistics, 3 bazillion QR codes are scanned every minute. (Okay, maybe I’m off by a half bazillion but you get the idea) And truth be told… most of the destinations suck.

Come on ad agencies, big brands and web gurus — stop creating QR code campaigns that drive the user into a dead end.

What do I mean by a dead end?  A destination where I get stuck.  I watch your video, look at your desktop site (come on people!) or view your print ad (seriously?) but have no where to go from there.

How do you avoid creating a dead end? Remember that marketing is a series of “next steps” so give me one to take.  Try one of these on for size:

  • Invite me to sign up for your e-newsletter
  • Give me a chance to win something worthwhile
  • Ask my opinion (let me vote, rate or comment)
  • Give me the chance to share your destination with my social networks
  • Let me request a sample
  • Offer me a coupon to download or email to myself
  • Make it possible for me to call your store/office
  • Let me do some product research
  • Entice me to buy something

If you can get me to actually scan your QR code, I must have some interest in what you have to say.  Don’t create a stunted, one-way conversation.  Give me a chance to continue the dialogue.

If we don’t start getting a whole lot smarter about the QR code campaigns we create — we’re going to train people that scanning one leads to a frustrating, unsatisfying experience.  Which means that pretty soon, they’re just going to be more noise.

Stop creating dead ends.  Instead, create a real conversation.

 

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Are you falling behind when it comes to mobile?

by Drew McLellan

May 13th, 2012 · Mobile, Trends

I think it is fascinating in a “I don’t get it” sort of way.  We all know that mobile is where digital is headed.  We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it comes to getting onto the mobile train.

Is your website mobile optimized?  Are you learning more about mobile ads?  Are you thinking about how you’re going to accept mobile payments?

Or do you look like this infographic?

Browse more infographics.

 

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Mobile banking — trends for 2012

April 15th, 2012 · Mobile, Strategy, Trends · 13 Comments

I recently gave a presentation to a packed house of bank and credit union professionals about mobile banking and where it’s heading.  And the “theme” of my message to them was — if this isn’t your top priority for 2012, it sure better be for 2013. (I’ll bet my pal CK Kerley would agree!) The [Read more...]

Do you SoLoMo?

April 6th, 2012 · Customers/Clients, Mobile, Social Media, Trends · 6 Comments

I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect [Read more...]

Accept credit cards with 0% hassle!

October 31st, 2011 · Business owner/leader stuff, Mobile · 2 Comments

Accept credit cards hassle free! Many small businesses struggle with the desire to accept credit cards but the hassle factor or the costs make it seem impossible. I wanted to share a solution that we’re using at McLellan Marketing Group with great success.  It’s called Square. Square is an app tied to your iPhone or [Read more...]

Creating smart QR Codes

June 14th, 2011 · Media, Mobile · 23 Comments

…An example of QR codes & my column QR codes seem to be the media’s most recent marketing darling.  You’ll find lots of articles talking about how to use them, including a couple I’ve written (read here and here).  And in March, I shared Central Park’s incredible QR campaign to inspire you to give this [Read more...]

Essential Twitter Tools

June 10th, 2011 · Mobile, Social Media, Strategy · 33 Comments

Twitter is an important part of my daily communications and community.  I use it to: Share great resources Chat with friends and peers Share my own writing/posts Access resources, articles, and keep current Test ideas, vent, laugh and connect Give myself a mental floss — you never know what you’ll see, read or jump into [Read more...]

The mobile revolution is coming. Are you ready?

May 9th, 2011 · Innovation & Creativity, Mobile, Trends · 9 Comments

Consider these mobile facts: By 2013 — 50%of web traffic will come from mobile devices. 91% of mobile users consume social media on their mobile device. The US population is approx. 306 million. 69 million of those people have smart phones today. I’ve mentioned before that by 2020, the #1 way we will access the [Read more...]