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Entries Tagged as 'Media'

Free mortgage… if you turn your house into a billboard

May 13th, 2011 · Innovation & Creativity, Media

Screen shot 2011 05 13 at 8 52 28 AM

Thought this will amuse you on this Friday the 13th.  And for some of you, it might be a great solution to paying down that mortgage.

Want someone to pay your mortgage?  No problem.  Just let Adzookie give your home a paint job.  Adzookie says it will pay the house owner’s mortgage every month for as long as the home stays painted.

Adzookie publicly  launched the offer on its website Tuesday — and by late afternoon, the company had already received more than 1,000 applications, according to Adzookie CEO Romeo Mendoza.

Adzookie intends to paint its logo and social media icons onto participating homes. Houses must remain painted for at least three months, and the agreement may be extended up to one year.

Painting is expected to begin in a few weeks. The above photo, which is included on the program’s site, is a digital mockup. (No actual homes have yet been painted.)

The home billboard scheme could raise the company’s profile — but don’t expect too many homes to score the subsidized deal. Mendoza’s budget for the entire program is $100,000, and he expects to spend about $8,000 per house on the painting alone.

At the end of the agreement, Adzookie will paint the house back to its original colors. Leases and rentals aren’t allowed, nor are homes in cities with bylaws that would prohibit the bright painting.

This is an extension of the barn painting we midwesterners see as we traverse the countryside.

So… would you consider it?

 

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What over 1.5 million people chose to watch

December 23rd, 2010 · Innovation & Creativity, Media

It's the holidays and everyone is not only crazy busy but bombarded by ads.  So we tune them out.  

But as of 12/23 — 1.5 million people booted up their browser and went looking for this video. (email subscribers, click here)  They didn't get tricked into watching it — they sought it out.  And they not only watched it for almost 5 minutes — they shared it with their friends.  Who also watched it.

 

 

Welcome to the future of advertising…

 

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Media training tip #3: Make it quick and memorable

August 29th, 2010 · Media · 3 Comments

I've decided to cross pollinate my media interview tips by putting the third installment over at IowaBiz today. (click here to check it out). If you aren't familiar with the earlier tips, you can find them here: Media Training tip #1:  Have a single message Media Training tip #2:  Superficial but true Then, head over [Read more...]

Media training tip #2: Superficial but true!

August 25th, 2010 · Media · 7 Comments

 So…you're going to be interviewed on your local TV noon news segment.  Or you have reporters calling because your company is in the middle of a controversial issue.  Or it might be that a blogger wants to do a digital interview using web cams. No matter how friendly, how laid back or how intense a [Read more...]

Anonymous comments aren't about the conversation at all

June 3rd, 2010 · Community, Media, Social Media · 22 Comments

We need to take a stand on the idea of anonymous comments.  And the stand is — they need to go away. I think this problem has its roots in the newspaper industry.  When they starting creating digital versions — they wanted to take advantage of the interactivity of the web.  And in the newspaper [Read more...]

Media training tips – tip #1

May 14th, 2010 · Media · 9 Comments

So…you're going to be interviewed on your local TV noon news segment.  Or you have reporters calling because your company is in the middle of a controversial issue.  Or it might be that a blogger wants to do a digital interview using web cams. No matter how friendly, how laid back or how intense a [Read more...]

The best Superbowl commercial of 2010

January 31st, 2010 · Media · 2 Comments

Remember when the Superbowl was about the game?  Now it's the halftime show wardrobe malfunctions and of course, the commercials.  Here's one of my favorites from last year, to get you in the mood! (e-mail subscribers, click here to view) Want to get a jump on Sunday's new spots?  Don't want to have to wade [Read more...]

Twitter and Facebook are mainstream when…

August 30th, 2009 · Media · 10 Comments

…your parents are using them? Check out this latest TV spot from Verizon and see if it resembles anyone you know. (e-mail subscribers, click on this post's headline to view the spot.) Anyone who thinks that social media, Twitter, Facebook and all the rest are just a fad better think again.   They are now regular [Read more...]

Want to connect face to face?

July 21st, 2009 · Collaborations, Media · 7 Comments

One of the biggest budget crunchers for most businesses is travel.  But sometimes, there is no substitute for a face-to-face conversation. But then again, maybe there is. Cisco's Telepresence is technology that takes video conferencing to a whole new level.  You can check it out in the video below. Why am I telling you this?  [Read more...]

How to burn a reporter and a bridge

May 26th, 2009 · Media · 6 Comments

If you have a story to pitch to the media, choose the reporter or media outlet that is best suited for the story. But don’t pitch the same story to competing media or more than reporter at the same media outlet. Even if you score the story in two places…it will cost you in credibility. [Read more...]