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Entries Tagged as 'Magic of Disney'

White papers worth reading

by Drew McLellan

May 16th, 2007 · Branding, Magic of Disney, Marketing

Reading In yesterday’s post, we discovered that readers place a very high value on white papers.  So here are a few that I think you’ll value and learn something from.

The first two come from Barry Linetsky at The Strategic Planning Group.  (just scroll down and they are right under his photo.)

Walt Disney:  Nine principles of his success
Quiznos’ Low Road

This last one is a series I wrote back in November that, if you haven’t already downloaded and enjoyed, I hope you will.

Marketing Lessons From Walt Disney

Enjoy!

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A bit of Walt Disney's business philosophy

by Drew McLellan

March 22nd, 2007 · Branding, Customers/Clients, Employees, Magic of Disney, Strategy

Picture_10 When asked his feelings about being bottom-line driven, Walt Disney replied:  "If we take care of our guests and our cast members, the rest takes care of itself."

What do you think?  Too simplistic?  Right on the money?  Have a different take?

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How do you fuel anticipation?

March 21st, 2007 · Branding, Customers/Clients, Employees, Magic of Disney, Marketing, Strategy · 9 Comments

Anticipation.  (For the 30+ crowd, you should be singing by now.) What a powerful and often over-looked marketing tool.  How could it enhance our customer’s experience?  Think about these buying situations: A couple books a cruise 9 months in advance.  A client gets fired up during the discovery process but must now wait 3-6 weeks [Read more...]

Extending your brand's reach

February 26th, 2007 · Branding, Magic of Disney, Marketing, Strategy · 6 Comments

Brand extensions are nothing new.  The reality is, we see more bad ones than good.   Want proof? Cheetos flavored lip balm Chicken Soup for the Pet Lover’s Soul dog food (bad idea and really long name!) Starburst (yes the candy) shampoo, body gel and conditioner There’s a great survey that is done every year by [Read more...]

Want to be princess for a day?

February 12th, 2007 · Branding, Current Affairs, Magic of Disney, Marketing, Passion, Strategy · 2 Comments

Talk about brilliant branding…and they get us to do all the work!

Hey there…it’s a Marketeer!

January 25th, 2007 · Growing & Learning, Innovation & Creativity, Magic of Disney, Passion · No Comments

A couple days ago, I unveiled the coveted Marketeer ears and described what it takes to belong to this club. I’d like to introduce you to the first Marketeer and let her work illustrate the traits that elevate someone to this status. Here are some of the Marketeers themes and how our first Marketeer, CK, [Read more...]

Marketing Lessons from Walt…the PDF

January 24th, 2007 · Branding, Innovation & Creativity, Magic of Disney, Marketing, Passion, Strategy · 42 Comments

Hey there, hi there, ho there…Marketeers Club!

January 23rd, 2007 · Branding, Growing & Learning, Innovation & Creativity, Magic of Disney, Marketing, Passion · 4 Comments

The Mouseketeers reined supreme in the late 50’s as the ambassadors of the Mickey Mouse Club.  They sang, they danced and they were the symbols of all that was wholesome and good. They hosted the Mickey Mouse Club and if you remember, each day had a special theme. Mondays:  Fun with MusicTuesdays: Guest StarWednesdays: Anything [Read more...]

Give Walt a marketing tip

December 29th, 2006 · Branding, Employees, Magic of Disney, Marketing, Strategy · No Comments

Picture this.  You have saved for a couple years.  You have disappointed family by saying you’re traveling over the holidays.  You have revved the kids up to a frenzied pitch of excitement because they are going to meet Mickey Mouse. This is going to be the Christmas to remember for all times.  This is "Parent [Read more...]

Knock down the barriers (Marketing Lessons from Walt)

December 2nd, 2006 · Branding, Innovation & Creativity, Magic of Disney, Marketing, Strategy · 11 Comments

This is the last in my eight-day series – Marketing Lessons from Walt.  As my family and I enjoy Walt Disney World, I’m going to capture some of the marketing genius that I believe began with Walt’s passion and has now grown into one of the world’s most powerful brands. On the road to every [Read more...]