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Entries Tagged as 'Magic of Disney'

Actually, it’s isn’t all about you

February 7th, 2013 · Magic of Disney, Marketing

Gaston2At a recent jaunt to Disney World*, I found a great marketing reminder for us all.   Right in front of the brand new Gaston’s Tavern in Fantasyland, there’s a huge statue of…no shocker, Gaston. (For those of you unfamiliar with Beauty and the Beast — shame on you!).

In front of the statue is this plaque that reads:

Tribute to Gaston

An extravagantly generous gift to the humble people of my village.

From Me, Gaston

Of course…Gaston is the buffoon in the movie but all too often brands and companies get their Gaston on.  They behave as though it’s all about them.  They talk about themselves incessantly (go on…look at your website — who do you talk about?) and they behave as though they are a gift to the people they’re supposed to serve.

We laugh at the behavior when Gaston does it in the movie.  We shake our head when we talk about how “other” companies market this way -but when was the last time you did an honest gut check of your own marketing materials?

If you aren’t talking about what really matters to your potential customers and customers — odds are, you’re talking about yourself.

So a little message from Gaston and me — get over yourself and start focusing on sharing what you know/do in a way that actually helps and serves your clientele.


*Note:  Yes, I know I start a lot of posts with this sentence.  I’m a 12 year old boy trapped in a grown up’s body.  I can’t help it.

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How badly do you want it?

June 1st, 2012 · Love Affair with Customers, Magic of Disney, Passion

There’s a remarkable difference between wishing for something and the relentless pursuit of a dream.

On this, the 65th anniversary of when they broke ground on Walt Disney World… I ask you this:

What do you want so badly that you’d ignore all the nay sayers, tune out all of negativity, keep getting up every time you get knocked down and when you close your eyes… you don’t see what might be, you see what WILL be?

And… when are you going to start making it a reality?  Walt Disney faced bankruptcy, professional ruin, and more “no’s” than you or I could ever imagine hearing.  But the vision was so strong, so real and so non-negotiable – he simply kept at it.

There’s a famous story that I love.  On the opening day of Walt Disney World, Walt’s brother Roy was being interviewed.  The reporter commented that it was a shame that Walt did not live to see it.  Roy quietly replied, “if Walt hadn’t seen it first, we wouldn’t be seeing it today.”

When you let yourself close your eyes and see the most audacious, crazy but spectacular thing in the world… what do you see and what are you doing to create it?

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How Disney says "I'm sorry"

November 24th, 2010 · Branding, Love Affair with Customers, Magic of Disney · 6 Comments

It's inevitable…we're going to make a mistake or disappoint a customer.  And while Love Story might have told us that "love means never having to say you're sorry" I'm pretty sure that if we really want to create a love affair with our customers — we do on occasion, have to apologize. The brilliant marketers [Read more...]

Are you evolving with your marketplace?

May 13th, 2009 · Branding, Magic of Disney, Marketing, Strategy · 8 Comments

One of the challenges for any mature business to to balance the two ideals — staying true to your brand's core and yet still being nimble enough to evolve with your marketplace. As you may know, I am a bonafide Disneyophile.  I have been to Walt Disney World at least once a year since it [Read more...]

It was inevitable, really.

December 13th, 2008 · Life, Magic of Disney · 13 Comments

I will probably be posting quite a bit less often with this latest development.  I wanted to share the news with you as soon as it was made public.  (feed and e-mail readers, please click on the headline to see the video) You know there are very few things that would take me away from [Read more...]

The ingredients of WOW!

June 2nd, 2008 · Customers/Clients, Employees, Magic of Disney, Passion · 4 Comments

When was the last time you raved about a business?  Was it because their product was so notably superior?  Or was it because something they did WOWed you? Think of the companies that we hear about every day.  Disney, Nordstroms, and Whole Foods comes to mind.  We don’t hear about their rides, shirts or olive [Read more...]

You are always on stage

December 8th, 2007 · Branding, Customers/Clients, Magic of Disney · 11 Comments

I pulled into a Jiffy Lube to get my oil changed.  The guys had the bay doors closes to keep out the wind.  Just as I was about to knock on the window, I heard the very annoyed manager ripping into the employee standing next to him, "I don’t give a %$#* if you need [Read more...]

Mickey and Minnie send their best!

November 29th, 2007 · Life, Magic of Disney · 6 Comments

I'm back! It looks like you all have been having quite a few lively discussions while I've been away.  To my readers — thanks for welcoming the guest bloggers with open arms and plenty of comments.  I am sure they feel well read! And for my guest bloggers — thank you, thank you.  You added [Read more...]

Cam Beck: The Magic of Childhood

November 22nd, 2007 · Branding, Magic of Disney, Passion · 4 Comments

At first glance, the mission of Disney seems too simplistic to be useful. They create happiness. Perhaps it is simplistic, but simplicity is often the tool geniuses use to break down seemingly insurmountable obstacles. Although growing up is always fraught with both common and unique difficulties, for most, the word "childhood" conjures memories of carefree, [Read more...]

Putting out the welcome mat

November 20th, 2007 · Collaborations, Life, Magic of Disney, Marketing · 4 Comments

Today begins my family's annual pilgrimage to the mouse house!  That's right, we're Disney bound.  Last year, you'll remember that I wrote a series of posts about the magic of Disney marketing.  (You can download the PDF)  This year, I decided to take a break and really enjoy the down time.  But I didn't want [Read more...]