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Entries Tagged as 'Life'

Mitt Romney is getting tired (or lazy) in Iowa!

January 3rd, 2012 · Life, Trends

This upcoming Presidential election will be my daughter’s first opportunity to vote.

Combine that with the fact that we live in Iowa, the caucus is upon us and she’s a registered Independent and you can only imagine the flood of mail and calls she’s received leading up to the caucus.

You know what all the candidates are thinking…. fresh meat!

So I was a little surprised and appalled at what front runner Mitt Romney sent her late last week.

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The front of Mitt’s postcard to my daughter.  Understated would be a nice way to describe it.
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The back of the postcard sent to my daughter. No real message or reason for her to lend him her support.

Now….I’m all for plenty of white space but come on.  Is this really the best that Mitt and his team could do?  Why bother spending the money at all if this is the effort you put out?

The marketing message is pretty clear here.  Don’t just spend money or send stuff out to be doing it.  Have a vision/goals and make sure your copy and design support those goals.

Shame on you Mitt.  You claim to be the candidate that will run this country like a business.  Well no business I know would waste their money on this kind of a direct mail campaign!

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One last gift

December 23rd, 2011 · Life

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Give one last gift this holiday season

I’d like to ask you to slow down for just a few minutes.  I know the holidays are crazy busy and you have gifts to buy, wrap or unwrap, baking to finish and all sorts of other very legitimate  things on your To Do list.

I don’t want to suggest that all of that isn’t important because it is.  It matters to you and your family.  It’s about traditions and love and making memories.   All worth your time and attention.

But I want you to consider giving one more gift this holiday season.  I think you have the potential to give a gift that can put a flicker of light back into a person’s soul.

One of my favorite movies this time of year is It’s a Wonderful Life.  I’ve seen it a million times and I still tear up as George watches his neighbors and friends pour into his living room, ready to share their last dollar with him because he mattered to them. (watch the final scene here)

I think part of the reason that scene makes me tear up a little is because I think for a lot of people — they wonder who, if anyone, would pour into their living room.   I’ve come to believe that perhaps the loneliest feeling in the world is the feeling of being insignificant.  As human beings, we need to matter.  And I think this earth is packed with people who don’t really believe that they do.

And that sense of insignificance can lead to a debilitating despair.   Think of it as a shroud of that wet cold that chills you to the bone.  But in this case it goes beyond the bones to the very spirit of a person.

Here’s the dirty little secret.  The people feeling that way aren’t homeless or jobless or anything less.  They are people in your house.  At your work.  In your church.   In your dorm or apartment complex.  At the gym.  You’re surrounded by them but you’d never know it.

They lead busy lives.  They accomplish stuff.  They show up.  They step up.

And yet they feel like none of it really matters.   Because they don’t really matter.  Not really.  Not unless you need something from them. They know you’ll rush in if you need some help, but will you be standing there if they’re the one in need?

In today’s hyper connected world, I think it’s even easier to feel disconnected.  “How can I be so surrounded by people and no one can see how I’m hurting inside?  How can they not know?”  And that’s how the whirlpool begins…pulling a person down deeper until they can barely breathe because the weight on their chest is so heavy.

I suspect there are many people in your life who don’t really know that they matter to you.  Or it’s just been a really long time since you told them.  From the cheerful woman you look forward to seeing as she brews your low fat latte to the quiet co-worker who listens to your “my kid is so cute” stories to the neighbor who always lends you his tools to the boss who gave you extra time off because your son was being deployed to the friend who always seems to know when you need to vent to the teacher who pushed you to do better than just call it in to the Facebook friend who posts things that make you think or laugh or both.

I don’t know exactly who they are.  It might be your dad.  It might be the person on the bus who always offers you their paper.  You might love them with all your heart or you might not even know their name.  But somehow, in ways big or small — they do matter.   They matter to you.  And if they were in trouble or needed $20 — you’d pour into their living room.

Tell them.  Look them in the eye and tell them.  Tell them how they touch your heart.  Tell them how they pick you up.  Tell them how they brighten your day.  Tell them how they make you laugh.  Tell them that they matter to you.

Because what you don’t realize and what we often don’t realize until it’s too late is that today just might be the day that they decide they can’t do it anymore.  They can’t continue not to matter.

Give someone the gift of significance this holiday season.  You’ll probably never know how much it means to them.

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Are we living lives of quiet desperation?

September 4th, 2011 · Life · 30 Comments

… who out there is truly feeling alone? I’m not a big believer in coincidences.  I am however, a big believer in clues. I think our lives are littered with clues… and usually we either dismiss them or are completely oblivious to them.  Who you think doles out those clues depends on your spiritual beliefs. [Read more...]

Run your race

May 27th, 2011 · Life · 44 Comments

This post is a result of a perfect storm of events. My only child graduates from high school this weekend I watched the movie Secretariat again Personally and professionally of late — it’s been difficult Stay with me through the personal parts — I promise, there is a message for you in this post. Let’s [Read more...]

Advice for finding that first marketing job

April 6th, 2011 · Agency life, Employees, Life · 15 Comments

How to find that first job It’s spring time, which means the robins, tree buds and soon to be college graduates are all popping up everywhere. I remember how tough it was to find that first job.  Everyone wanted you to have experience but no one wanted to give you that first job…so you’d get [Read more...]

Gratitude: My greatest gift

November 25th, 2010 · Life · 4 Comments

Happy Thanksgiving!  Even if you're not in the states — why not take a moment today and remember some of the blessings you have in your life? I try very hard to make my blog about you.  I want to infuse value, insights and fresh ideas in every post. But I believe that one of [Read more...]

Marketing tip #75: Handwritten notes are magic

July 14th, 2010 · Business owner/leader stuff, Life · 27 Comments

I was speaking to a college class on Monday night and our conversation reminded me of this tip.  Handwritten notes are practically unheard of today.  Everyone fires off an e-mail or texts a quick thought.  But for someone to sit down and take the time to actually write a thank you  note (or any sort [Read more...]

A public service announcement for today

June 20th, 2010 · Life, Passion · 3 Comments

I get called many things…but there is no title that I cherish more than Dad.  On Father's Day, I wanted to share this public service announcement with all of you out there. If you had a dad who let you dress him up, who played hoops with you on the driveway or who showed up [Read more...]

College graduates — stop listening to your parents and professors!

June 14th, 2010 · Life · 8 Comments

At least stop listening to those parents and professors who still believe it's 1980. As you might imagine…this is the time of year when we get bombarded with resumes, calls and college graduate drop ins — all looking for their first job.  I remember how frustrating my search was.  Everyone wanted someone with experience…which of [Read more...]

Dawn walks out their brand talk — thanks to BP Oil Spill

June 1st, 2010 · Branding, Life, Passion · 9 Comments

I am sure that everyone at Proctor & Gamble (parent company of Dawn liquid soap) wishes that the BP Oil spill never happened.  I'm sure they are just as concerned as the rest of us are about the short and long-term implications of this disaster. However… they were also smart enough to recognize the incredible [Read more...]