Drew's Note:  As I try to do every Friday, I'm pleased to bring you a guest post.  Meet another  thought leader who shares her insights via the blogosphere. So without further ado…MJ Ryan.  Again. Enjoy!

Have you ever encountered that “life stress” list that rates changes such as moving, death of a spouse, getting married, etc.?

The folks who created that list in the sixties estimate that life is 44% more stressful now than it was 50 years ago, and they came up with that estimate before the 2008 global meltdown. I’m not sure we even want to know the new number!

Chances are you’re confronting some change you never asked for—perhaps a loss of job. Or some dream. Maybe you have to have to learn to work in new ways or find a new place to live.  I’m sorry if it’s difficult.

None of us knows what the future holds. But there is something we can do right now—develop the ability to adapt. As far as I can tell, it’s the key indicator of success in these turbulent times. AdaptAbility is the capacity to be flexible and resourceful in the face of ever-changing conditions. To respond in a resilient and productive manner when change is required. Some of us already know how to easily do this. The rest of us need to learn–quickly.

Resisting change wears down our bodies, taxes our minds and deflates our spirits. We keep doing the things that have always worked before with depressingly diminishing results. We expend precious energy looking around for someone to blame—ourselves, another person, or the world. We worry obsessively. We get stuck in the past, lost in bitterness or anger. Or we fall into denial–everything’s fine, I don’t have to do anything different. Or magical thinking–something or someone will come along to rescue me from having to change.

We don’t want to leave the cozy comfort of the known and familiar for the scary wilderness of that which we’ve never experienced. And so we rail against it and stay stuck.

Fortunately, once you become conscious of how to adapt, you can face future changes with greater confidence and swiftness.

Want further incentive to learn? Experts in mind-body medicine have shown that people who are master adapters live longer and healthier lives than others. How come? Because they counterbalance the stress hormones that wear down our bodies with positive attitudes and behaviors that release feel good hormones which restore balance to our cells, organs, and tissue. That’s why many health experts define health itself as AdaptAbility.

When the environment changes and we must therefore too, it’s appropriate to complain, to take, in the words of Dr. Pamela Peeke, the BMW (Bitch, Moan and Whine) out for a little spin. But soon it’s time to put it back in the driveway and get down to business. We are all being called on to stretch mentally, emotionally, and spiritually into the future. We can do it!

MJ Ryan is an inspirational author and coach; internationally recognized as a leading change expert. Dubbed “an expert in human fulfillment,” she specializes in coaching high performance executives, entrepreneurs, individuals, and leadership teams around the world. Her work is based on a combination of positive psychology, strengths-based coaching, the wisdom traditions, and cutting edge brain research.

Her new book, titled “AdaptAbility: How to Survive Change You Didn't Ask For” was recently released published by Random House’s Broadway Books.  She lives in the San Francisco Bay Area with her husband and daughter.

Every Friday is "grab the mic" day.  Want to .

Drew's Note:  As I try to do every Friday, I'm pleased to bring you a guest post.  Meet another  thought leader who shares his insights via the blogosphere. So without further ado…Joey Asher.  Again. Enjoy!

I attended many high school parties where there weren’t enough girls. Competition for dance partners was fierce.  That’s what the marketplace looks like in today’s recession.   New business is scarce. And competition is fierce.

Just as when there aren’t enough dance partners, when business is scarce you need to hone your pitch. In your next sales presentation, focus on five fundamentals to separate yourself from your competition.

Fundamental #1. Present a solution and nothing else.  Many of your competitors start presentations by talking about themselves. “Before we start, let me tell you about how our company began . . .”  Blah. Blah. Blah. Who cares? Your prospect only cares about is how you can save them money, grow their revenues, or reduce their risk. Detail your plan to help your prospect and tell stories about how the plan has worked for others.

Fundamental # 2. Keep it simple.  I watched three construction firms pitch to build a new school. No presentation had less than 10 points. None of the messages were memorable. Instead, you should hammer at three messages. “We’ll build your project on time. We’ll meet your budget. We’ll deliver quality work.” Simplicity separates you from the competition.

Fundamental # 3. Speak with passion. If you’re one of three firms competing, you know that your competition can do a great job. Personal style can be the separator. “When it’s close, many of the decisions just come down to who connects with us best,” one CEO told me.  Passion in the voice helps you connect.

Fundamental #4. Leave half of your time for questions. Questions address your prospect’s hot buttons. Your competition often makes Q&A an afterthought. Avoid that mistake.

Fundamental #5. Rehearse. “I can always tell who has rehearsed,” said one CEO who has heard hundreds of sales presentations. Most people don’t rehearse much. Practicing sets you apart.

In a recession, the pool of new business is small. Focus on fundamentals to grab your share.

Joey Asher is Joey Asher is President of Speechworks, a communication and selling skills coaching firm that has been helping business people communicate more effectively for over 20 years. This post is adapted from Joey Asher’s new book “How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition.  You can also read Joey's blog at Talking Points.

Every Friday is "grab the mic" day.  Want to .