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Entries Tagged as 'Employees'

What are the digital jobs of the future?

February 27th, 2012 · Employees, Trends, Web/Tech

digitaltalent SODA
What digital talent will be in demand down the road?

Wondering where the marketing and digital marketing jobs will be down the road?

Look no further than this chart.

As you can see, content creators/writers are in huge demand right now.  With the push to creating quality content, I don’t suspect this need will diminish any time soon.

I’m pleased and relieved to see that strategic planning/thinking is still in demand as well.  I worry that too many companies will leap without looking simply because digital/social is easy and/or cheap.  It doesn’t matter how fast you can climb a ladder if you’ve propped it against the wrong building.

Whether you’re a college student trying to decide how to direct your studies, a marketing professional thinking about course corrections or you’re responsible for hiring within your agency or corporation — this is your future.  Better introduce yourself.

Note: This chart is part of the 2012 edition of The SoDA Report, from the Society of Digital Agencies.*

*If you haven’t heard of SoDA — the Society of Digital Agencies was created five years ago to advance the industry through best practices, education and advocacy. Their membership is made up of digital agencies and production companies throughout the world, on five continents in 24 countries.
They also have a Peer Collaboration Group program with 350 members across 12 disciplines.
For the last four years, they’ve done this research and produced the SoDA report. (click here to download the entire 96 page 2012 report)
In terms of who participate in the research: 53% of the participants were marketers representing corporate brands (25%), consumer brands (30%) and other related industries (45%). The remaining 47% were creative service leaders from traditional agencies (23%), digital agencies (64%) and production companies (13%).
Over 76% of respondents were key decision makers and influencers (CMOs, senior executives, VPs and directors) with annual marketing budgets ranging from under US$1M to over US$100M and whose key markets are North America (57%), Europe (19%) and APAC (11%).

 

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How do you communicate with your team?

April 28th, 2011 · Agency life, Business owner/leader stuff, Employees

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…How’s your employee communication?

We’ve talked before about the importance of recognizing your employees as a very important audience for your business. You need them to all be pulling in the same direction. But like any audience — you have to decide what are your key messages to them — and how do you deliver them.  Over and over.  They’ll need some repetition so the key points can really sink in.

Employee communication is probably an area that every team leader or boss could improve.  (think I’m wrong — ask your team!) I’m curious — how do you communicate with your team (or how does your boss communicate with you?)

Have you tried any of these?

Ask Them

GOOD — Employee surveys: Don’t even bother asking their opinion, if you aren’t going to act on what you learn.  The good news about employee surveys is that the anonymity is likely to get you feedback that’s more candid.  And if you have a big crew, it’s probably the only way to get a fair representation.

BETTER — A scheduled chat: What, if instead of the formal survey, you carved out a set time every week and you, throughout the course of the year, met with everyone individually and picked their brain a little, while sharing your vision and thoughts?

Tell Them

GOOD — An all staff meeting: The plus of this is that everyone hears the same message and can ask questions, watch other’s reactions and participate as a group.  The down side of this is — someone always misses the meeting and if you have multiple locations across multiple time zones — tough to coordinate.

BETTER — Regular messages from leadership: Whether it’s an internal intranet/blog, a monthly video from the CEO, a weekly wrap up e-mail from the team leader — I think in this case, frequency wins.  If your team knows they’re going to hear from you on a regular basis, they’ll be more confident that they’re in the know.

Bonus points to you if you give them feedback avenues. Which is the perfect segue to…

Listen to Them

GOOD — The tried and true suggestion box: Whether you literally have suggestion boxes throughout the office or you use an electronic version, giving your employees a chance to speak up/out with ideas, questions, concerns etc. is a good start.  But some pumps need priming.

BETTER — Involve them: Are there some big financial goals you want to hit?  Put together a task force and ask them to help you create the plan.  Need ideas for holiday gifts for clients — pull together 3-4 people and give them the assignment.  Want to improve your recruiting efforts?  Why not put together a blend of young/old, new/seasoned employees and ask them why they took the job, what they love about the job and how you could improve the working conditions, etc.

Everyone works better and harder when they believe they are contributing.  So the best way to listen is to ask…and then implement!

This is one of my personal goals — to get better and better at being plugged into what my employees are thinking, doing, wondering about and tapping their insights to make MMG an even better place to work and do business with.

How about you?  Do you do any of the above?  Have any other suggestions to share?

 

 

 

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Advice for finding that first marketing job

April 6th, 2011 · Agency life, Employees, Life · 17 Comments

How to find that first job It’s spring time, which means the robins, tree buds and soon to be college graduates are all popping up everywhere. I remember how tough it was to find that first job.  Everyone wanted you to have experience but no one wanted to give you that first job…so you’d get [Read more...]

Your employees = your 24/7 news source

February 14th, 2011 · Employees, Social Media · 7 Comments

Everyone’s a publisher today In the “good old days” you could control the messages generated by your company and about your company.  Your CEO might be quoted in the newspaper or interviewed on TV.  You had a corporate brochure or maybe an annual report. However word got out — it had the company’s seal of [Read more...]

Meet your company’s spokesperson

February 11th, 2011 · Employees, Social Media · 1 Comment

Is he your new spokesperson? Take a few minutes and walk through your place of business today. Really look at the people who work for you. Your goal — identify the employees who are just there to get the paycheck. Maybe it’s the 16 year old part-timer who calls in sick about as often as [Read more...]

Would you hire a naughty girl?

January 18th, 2011 · Branding, Employees · 7 Comments

One of the most tangible and visible aspects of any organization's brand are its employees. How those employees look, act and perform their job functions speaks volumes to customers, prospects and even the other employees. As I was driving into work this morning, I was behind a car with the vanity plate NAWTGRL.  At first [Read more...]

Your brand cannot live in the C-Suite

June 16th, 2010 · Branding, Employees · 9 Comments

Here's the challenge with most brand promises.  They only live at the top of the org chart.  It usually happens on a corporate retreat.  The C-level gang gets together at a lodge or fancy hotel and they talk about vision, mission and maybe even a company pledge or promise.  Then, they either lead themselves or [Read more...]

The bar is set pretty low

April 16th, 2010 · Business owner/leader stuff, Customers/Clients, Employees · 9 Comments

Image by Thomas Hawk via Flickr In marketing, we talk a lot about being remarkable.  We want to delight our customers.  We want to create moments that they can't help talking about.  In short — we want to stand above our competition in a way that we become the brand of choice. I'm here to [Read more...]

5 ways to building a committed team

February 26th, 2010 · Business owner/leader stuff, Employees, Passion · 6 Comments

If you want a powerful, profitable company — create a powerful team.  If you want to create love affairs with your customers — create a passionate team.  If you want to leave a legacy — create a committed team. Your team.  Nothing reflects on a business owner/leader more than the team they build around them. [Read more...]

Examples of social media policies

February 8th, 2010 · Employees, Social Media · 5 Comments

In corporate America (and probably corporate World), rules get created when people make bad choices.  It's how child labor laws came to be and why we now have sexual harassment policies.  The few and the stupid are the catalyst to regulation. Which is why it's not a shock that companies big and small are beginning [Read more...]