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Entries Tagged as 'Employees'

Promote Yourself

September 5th, 2013 · Books, Employees

Promote-Yourself-New-CoverWhen I first heard the title of Dan Schawbel‘s new book — Promote Yourself (The actual full title is Promote Yourself: The New Rules for Career Success) I thought, uh oh…another how to use social media to get in the spotlight book. But knowing Dan, I should have known better.

Instead of a re-tread on an already tired topic, Dan’s very fresh message is “Hey Millennial — the future is yours if you want it — but don’t think it’s going to get handed to you.” He then outlines how these young professionals need to take charge of their career and make sure “the future has your name on it.”

He encourages his readers (and honestly while his advice is aimed at those born between 1982 – 1993, it’s perfectly applicable to professionals of all ages) to rely on a mix of technical, interpersonal and social media skills. He suggests, and I believe he’s correct, that it’s the hard skills that will get you the job but the soft or interpersonal skills that will get you the promotion.

He says “Hard skills are what will help you navigate the technical elements of your job, but it’s soft skills that will enable you to move ahead.”

Keep in mind that in today’s corporate world, company culture and company ethics are getting more and more important. Skills like being a good communicator, trustworthy and empathetic matter. Especially when sizing up candidates for a possible promotion. When everyone you’re competing with has the same hard skills are you do — how are you going to stand out?

Dan offers up six rules of self promotion that everyone should jot down:

  • Make yourself worth being talked about
  • Be well-known for one specific thing
  • Take responsibility
  • Find ways to expand your role
  • Make others look good – especially your manager
  • Get some evangelists

I am hardly a millennial. And I’ve been in the workplace for a very long time and at this point, I’m the only one who can promote me. But Dan’s book had some great reminders for me too. Whether you’re 20 or been on the job for 20 years — this is a worthwhile read. (click here to buy the book on Amazon*)

As I always try to do — I asked Dan my book author questions and here’s what he had to say:

If you had to describe the content of your book in a single sentence (no run ons) what would it be?

A book that pushes people to be accountable for their own careers and take charge of their lives.

What one book that you’ve read do you wish you could claim as your own?

Give and Take: A Revolutionary Approach to Success by Adam M. Grant.

In your opinion, what is the one trait that all uber successful business people possess?

They are willing to put the effort every single day in order to turn their dreams into reality.

What’s the biggest business mistake you’ve ever made and what did you learn from it?

The biggest mistake I’ve made was that I rushed into trying to get a second book deal after the first one came out. I learned that I need to be more patient and to not only think bigger, but take the time to make something even more successful before I jump into a new project.

Why did you have to write this book?  What truth or insight was missing from the human consciousness — that you’ve now answered?

The question I answered in this book is “how do I get ahead at work?” When I started writing it, the idea was it would contain the feedback that employees didn’t receive at work, straight from the managers who have the power to promote them or not.

After someone is done reading your book — what do you hope they do as a result?

I hope they take at least one recommendation in the book and act on it. It would be great to see a revival of work ethic out there and for more people to take risks in their careers.

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So you want a career in advertising?

May 21st, 2013 · Agency life, Employees

Fired businessman searching for a job isolated on white backgrouI was recently contacted by a college student who asked if he could interview me for one of this classes.  One of the questions he asked is one I get a lot, so I thought I’d share my answer with you here.

If you aspire to be in our business — I hope it helps.  If you’re already in the business — what did I miss?

What advice would you give to anyone who was aspiring to enter the field of advertising?

Yikes… there are lots of things to know but here are some of the biggies.

  • You cannot do it alone so surround yourself with really smart, good-hearted people who you can count on.
  • The day you stop learning is the day you begin to become irrelevant. There is always more to learn.
  • Before anyone will give you their business, they need to know you care about them/their company.
  • When you make a mistake (and you will make a ton) be very quick to call attention to it, own it and work like a dog to fix it. And never forget to say I’m sorry.
  • If you help other people whenever you can, when you need help – there will be someone there to offer it.
  • There’s nothing wrong with making money. Don’t be ashamed to charge what you are worth.
  • Owning your own business means that when times are tough, everyone gets paid but you. So be very smart about not overspending your money and build up a nest egg for those tough times.
  • The smartest person in the room is not the one who knows all the answers. It’s the person who asks the best questions.

When I hire, I don’t worry too much about the degree the person has or things like grade point averages. I can teach them about marketing but I can’t make them honest or hard working.

I look for people who have a passion for helping other people. I hire people who volunteer their time, have a passion for a cause and instead of whining about it – do something about it.

I definitely want good writers, no matter what position they might fill. In today’s business world, with email etc. – everyone needs to be able to communicate clearly and be well spoken, both in face-to-face encounters and in writing.

I also look for someone who gets that our business is not 9-5 and isn’t going to freak out if they have to work late or over a weekend. Our business is very demanding and depending on what’s going on with our clients, we can put in some incredibly long, grueling weeks.

I also want someone who is willing to do “grunt” work. In a small agency, everyone pitches in and does what it takes to get the job done. If I can stuff envelopes or whatever – so can they.

I want someone who is a self-starter, a lifelong learner, a reader, someone who is funny, ethical and someone who resonates with our company’s core beliefs, which are:

  • Passion cannot be ignored.
  • Breakthrough thinking breeds breakthrough creative.
  • The guys in the white hats do win.
  • We take our work seriously. Ourselves, not so much.
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Why your brand is dead in the water

August 14th, 2012 · Branding, Employees · 14 Comments

Here’s how most brand evolve.  The organization’s leadership huddles up at a corporate retreat (or if it’s a start-up, around the kitchen table) and decide on a tagline and maybe a logo. The tagline becomes the battle cry of the brand and they’re off to the races. Or worse yet…the organization hires an agency who [Read more...]

The Google Yourself Challenge

July 30th, 2012 · Business owner/leader stuff, Employees, Life, Web/Tech · 5 Comments

Forget egosurfing for a second and ask yourself, how much can people learn about you by simply Googling you? The idea behind the Google Yourself Challenge is this: friends, relatives, recruiters, hiring managers, and even strangers may be searching for you on the web.  Why not Google yourself first and control what people can learn about [Read more...]

What are the digital jobs of the future?

February 27th, 2012 · Employees, Trends, Web/Tech · 14 Comments

What digital talent will be in demand down the road? Wondering where the marketing and digital marketing jobs will be down the road? Look no further than this chart. As you can see, content creators/writers are in huge demand right now.  With the push to creating quality content, I don’t suspect this need will diminish [Read more...]

How do you communicate with your team?

April 28th, 2011 · Agency life, Business owner/leader stuff, Employees · 13 Comments

…How’s your employee communication? We’ve talked before about the importance of recognizing your employees as a very important audience for your business. You need them to all be pulling in the same direction. But like any audience — you have to decide what are your key messages to them — and how do you deliver [Read more...]

Advice for finding that first marketing job

April 6th, 2011 · Agency life, Employees, Life · 26 Comments

How to find that first job It’s spring time, which means the robins, tree buds and soon to be college graduates are all popping up everywhere. I remember how tough it was to find that first job.  Everyone wanted you to have experience but no one wanted to give you that first job…so you’d get [Read more...]

Your employees = your 24/7 news source

February 14th, 2011 · Employees, Social Media · 7 Comments

Everyone’s a publisher today In the “good old days” you could control the messages generated by your company and about your company.  Your CEO might be quoted in the newspaper or interviewed on TV.  You had a corporate brochure or maybe an annual report. However word got out — it had the company’s seal of [Read more...]

Meet your company’s spokesperson

February 11th, 2011 · Employees, Social Media · 1 Comment

Is he your new spokesperson? Take a few minutes and walk through your place of business today. Really look at the people who work for you. Your goal — identify the employees who are just there to get the paycheck. Maybe it’s the 16 year old part-timer who calls in sick about as often as [Read more...]

Would you hire a naughty girl?

January 18th, 2011 · Branding, Employees · 7 Comments

One of the most tangible and visible aspects of any organization's brand are its employees. How those employees look, act and perform their job functions speaks volumes to customers, prospects and even the other employees. As I was driving into work this morning, I was behind a car with the vanity plate NAWTGRL.  At first [Read more...]