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Entries Tagged as 'Business owner/leader stuff'

I want you to get extreme!

January 28th, 2014 · Books, Business owner/leader stuff

2014-Summit Web-Banner_full-leg

I like to pass along people, ideas and events I think you’ll find valuable.

My friend, Steve Farber, is a world-renowned leadership expert. He consults with global 100 brands. His book The Radical LEAP has been named one of the 100 best business books of all time and if you’ve been reading this blog for a while — you know that in my opinion, it’s one of the three most brilliant business books I’ve ever read.

To announce the Extreme Leadership Summit, coming April 11-13 in Chicago, Steve is offering an MP3 audio download of his popular program, Extreme Leadership: How to Put More Love, Energy, Audacity, and Proof into Your Work. The DVD of this 2-hour speech sells for $90, but Steve is offering this audio to my friends for free.

Yeah, he’s a pretty cool guy. I’m confident you’ll resonate with Steve’s call to take a LEAP in your life at work and at home – this is, to practice Extreme Leadership through Love, Energy, Audacity and Proof.

You’ll learn how to:

  • Cultivate more love in, and for, your business
  • Generate energy for a more productive career
  • Develop more courage to change your world
  • Prove your value and credibility to others – and yourself
  • Lead in an extreme manner that gets big results

Not only is Steve’s program packed with great content, his delivery is entertaining, provocative, and funny.

Click here and opt-in to receive the MP3 file. You’ll find Steve great company on your commute, your next flight, or during your treadmill tribulations.

Steve delivers high value in everything he does, so I’m confident this is a relationship you’ll appreciate and cultivate.

Consider it a holiday gift from Steve and me to you. To your success in 2014!

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Are you ready to get extreme?

July 3rd, 2013 · Business owner/leader stuff

Base-Jumping

When I hear the word extreme my mind immediately goes to extreme sports — where people take extraordinary risks and do some crazy things. While I’m a risk taker by nature (I’m not sure you can own a business without being one) the word extreme gives me pause.

An extreme sports athlete takes incredible risks and has to be at the top of his or her game to even dare it. The exposure to potential failure, and in this example — physical injury is very real and very possible. Which is why most of us don’t do it.

But I’m sure for the brave that do — it’s an exhilaration like few can ever know. Because along with the risks comes equal rewards.

I think back to the incredible risk I took in 1995 when I started my agency. Honestly I was too young and ignorant (again perhaps a parallel to extreme athletes) to realize how risky my choice was — but I definitely knew it wasn’t the safest option. But professionally, nothing I’ve done can compare and many amazing rewards have come as a result.

I think the word extreme is probably a pretty accurate word. Not everyone is cut out to extreme surf or be airborne on a motorbike. Most are content to choose safer hobbies. And that’s okay.

So when best selling author (Radical Leap Re-Energized, Greater than Yourself, etc.) Steve Farber began talking to me about this event he wanted to bring to Des Moines called Extreme Leadership Intensive — I got curious in a hurry. His books teach extreme leadership — using concepts like love, audacity and oh shit! moments, which is why I’ve embraced them for years. Turns out my extreme sport is what I do professionally and how I do it.

Steve is bringing his day and a half workshop to Des Moines — and he’s calling for people who are ready to be extreme leaders to join him. This isn’t for the faint of heart. It’s not for leaders who are content to just be okay. This is for the men and women who truly want to leave legacy — in whatever way that matters to them. It’s for people who aspire to inspire — starting with themselves.

It’s coming this month — July 18th and 19th and I can promise you this — it will be a thrill ride and you will come out a different person than you went in.  How many workshops can promise you that?

Interested? Check out Steve’s video below and read more/register about the event here.

http://vimeo.com/69053926

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Your marketing includes way too much you

March 14th, 2013 · Business owner/leader stuff, Customers/Clients · 17 Comments

One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is consumers really do think, feel and ask “what’s in it for me?” They have something they want to accomplish – from getting a cereal that [Read more...]

Are you ready for the attention?

January 8th, 2013 · Business owner/leader stuff, Marketing, Strategy · 14 Comments

Let me paint you a picture. You have a new product that you’re bringing to market in the next 60 days. You have the opportunity to showcase this new product at the world’s largest and best attended trade show for your industry. You showcase the product and within hours — you have over 45,000 stories [Read more...]

One Page Business Plan Template

December 3rd, 2012 · Business owner/leader stuff, Strategy · 3 Comments

Most businesses don’t create a plan for the upcoming year because it’s too daunting a task.  Which is why I’m a big advocate of the one page business plan and why I am sharing our one page business plan template with all of you. It’s based on a couple of assumptions.  First — no business [Read more...]

5 Marketing To Dos to get done before 2013

November 28th, 2012 · Business owner/leader stuff, Marketing, Strategy · 13 Comments

This is the time of year where work grinds to a halt. We have another two weeks or so before the holiday frenzy, parties, hangovers and the general professional apathy creeps in and productivity becomes a dirty word. But don’t give up hope yet.  I think there’s still a few things we can get done [Read more...]

Persuasive storytelling is centuries old

November 7th, 2012 · Books, Business owner/leader stuff, Storytelling · 2 Comments

Let me tell you a little story.  I promise — we’ll close the circle with some marketing insights but I need to set the stage. Back when I launched my blog in ’06, I met Todd Andrlik about the time he was creating what would eventually become the AdAge Power 150 index of marketing blogs. [Read more...]

Desperate makes us both feel cheap (pricing strategy)

October 5th, 2012 · Business owner/leader stuff, Psychology · 6 Comments

Your pricing strategy should never be accidental.  It’s a vital element in your marketing mix. Let me give you an example:  We use an outside vendor to provide extranet services for our clients.  We’d been with them for over five years. We recently discovered a better solution.  Not only is it better, but it’s also [Read more...]

They’ll buy when they trust

September 27th, 2012 · Business owner/leader stuff, Content Marketing, Psychology, Sales, Social Media · 6 Comments

Here’s an equation that every business owner needs to understand. Know + Like + Trust = Buy. Whether you sell toothbrushes or multi-million dollar medical equipment and everything in between — until a customer: Knows who you are Likes who you are Trusts you there is no purchase.  The depth of the trust required varies [Read more...]

Get your brand on

September 20th, 2012 · Branding, Business owner/leader stuff · No Comments

If I’ve said it once, I’ve said it a thousand times — your brand is not your logo.  It’s so much more. Want to explore what branding is really about and how it can completely change the trajectory of your company?  Then you need to get to Chicago on October 11th for my friends at [Read more...]