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Entries Tagged as 'Agency life'

The real SuperBowl competition

by Drew McLellan

February 3rd, 2008 · Agency life, Branding, Current Affairs, Media

We already know thought we knew who was going to win the football game, so we might as well turn our attention to the real competition — which TV spot will win the hearts and buzz of the viewers?

Firebrand has declared Monday, February 4th as "Firebrand Monday" where they will celebrate the mother load of creative TV spots shown on the SuperBowl.

On Monday morning, Firebrand.com will have only the best of the previous day’s commercials ready for download, allowing viewers to share and rate them all, and to decide for themselves which spot wins the coveted “Firebrand Water Cooler” trophy.

On their Monday evening TV show (find out where it’s showing in your area) , the hour will be dedicated to major ads from the Super Bowl, featuring Celebrity CJs such as Reebok’s "Office Linebacker" Terry Tate and Carmen Electra, who makes her Super Bowl debut in an ad for Hershey’s "Ice Breakers."

If you love ads — you’ll enjoy Firebrand’s show. Not just on the Monday after the SuperBowl, but every week.

You can view all the ads online as well.

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The Advertising Show talks dialogue

by Drew McLellan

January 19th, 2008 · Agency life, Customers/Clients, Growing & Learning, Marketing, Trends

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I had the good fortune of chatting with radio hosts Ray Schilens and Brad Forsythe on their weekly radio show sponsored by Advertising Age.

As you might guess, we talked about how the marketing monologue is dead, how companies need to start listening to what’s being said about them and the Age of Conversation.

Take a listen.  If you are so inclined, give the show a good rating so we can spread the word about Age of Conversation even further.

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Thinking of going into marketing?

December 6th, 2007 · Agency life, Growing & Learning, Marketing, Passion · 7 Comments

Somehow through the years, I’ve befriended many people who teach a college course or two.  Which means I get to speak to many a college class.  Recently I was asked to give a presentation about my career path and how to break into the business. Here are some of the lessons I shared: It won’t [Read more...]

Marketers are wishy washy on social media

November 19th, 2007 · Agency life, Branding, Current Affairs, Customers/Clients, Marketing, Strategy, Trends · 20 Comments

According to a recent Coremetrics survey, titled "Face of the New Marketer" 78% of marketers indicate that social media initiatives give them a leg-up over the competition. The survey found that in the last 12 months: 31% of respondents have started a blog 25% of respondents have put in place an RSS feed So far, [Read more...]

Mother Nature = Art Director?

October 27th, 2007 · Agency life, Branding, Innovation & Creativity · 3 Comments

Here in the Midwest the most  vivid colors of the turning trees are coming into their full glory as we enjoy fall’s crisp air.    Mother Nature has a way of creating some amazing color palettes that we should study, consider and make our own as we create visual identities, ad campaigns or collateral material [Read more...]

Do I need a marketing budget?

October 9th, 2007 · Agency life, Marketing, Strategy · 70 Comments

"How much should we be spending on marketing?"  This is probably one of the most common questions we get asked. Or, on the flip side of that, we hear, "oh, we don’t have a budget.  We’re just a small business.  We just go with our gut." No, no, no, no, no.  Let’s get to the [Read more...]

Marketing isn't about shortcuts

October 1st, 2007 · Agency life, Customers/Clients, Marketing, Strategy · 5 Comments

Remember that one essay test you took in school.  You meant to study.  But for some reason you just didn’t have the time. Truth be told, you didn’t really read the book.  But you skimmed over the Cliff Notes.  And you did repent in the end — cramming the night before the test.  Sure, sure…you [Read more...]

RFP's — what did we do to deserve them?

September 23rd, 2007 · Agency life, Customers/Clients, Marketing · 3 Comments

If you want to make an agency person or consultant cringe, just whisper "RFP"  I have to wonder what level of mistrust or what horrific deed was done years ago that forced someone on the client side to create the first RFP.  They are torture for the applicants and I can't imagine much fun on [Read more...]

Don't play hide and seek with an unhappy client

September 20th, 2007 · Agency life, Branding, Customers/Clients, Passion · 4 Comments

Sooner or later it happens.  Something goes horribly wrong.  You want to crawl in a hole.  Or slam your office door.  But the one thing you do not want to do to face the client. Too bad.  How you handle this disaster will say more about your brand than any marketing tactic or campaign.  Zane [Read more...]

Write for real people

September 5th, 2007 · Agency life, Copywriting, Marketing, Strategy · 8 Comments

Whether you are writing a brochure, a radio spot or a blog post – you are writing to a specific audience.  And in reality, in most cases, multiple audiences.  The more clear you can be on who you're talking to, the more clear you can be in your language, examples and tone. Here's one of [Read more...]