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Entries Tagged as 'Agency life'

Do you take yourself seriously?

by Drew McLellan

October 7th, 2011 · Agency life, Business owner/leader stuff, Innovation & Creativity, Love affair with customers, Passion

At McLellan Marketing Group, we live by our core beliefs.  One of them is:

We take our work seriously.  Ourselves… not so much.

Let’s be honest here.  None of us save lives every day.  (Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over how important our work is and lighten up.  In front of our clients.  Let them see we have a sense of humor about ourselves.

Why?  Because they’ll actually enjoy working with you more.

Check out these planes from Kulula Airlines.  No doubt their work is serious.  They propel humans 30,000 feet into the sky and have to get them back down safely.  But that doesn’t mean they have to be uptight about everything.  Southwest Airlines has nothing on them!

What do you suppose the flying experience is like?  I’d sure want to try it!

That’s delivering the brand and some word of mouth worthiness at the same time!

Check out these photos… and enjoy your Friday.  Be sure you read the labels.  Some of them are hysterical. (Email subscribers — if you can’t see the pictures, click here to view them.)

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Kulula Airlines #1
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Kulula Airlines #2
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Kulula Airlines #3
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Kulula Airlines #4

 

My thanks to blog reader Amy Roppe for sharing these with me!

 

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Recognize yourself in this video?

by Drew McLellan

May 19th, 2011 · Agency life

If so, shame on you!  Whether you’re the client or the agency guy — you know better.

While this is obviously over the top, I think we all know that it hits a little close to home.  The work and the audience deserves better.  (Email subscribers – click here to view video.)

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Stop giving it away

May 17th, 2011 · Agency life, Business owner/leader stuff, Customers/Clients · 42 Comments

….Are you giving away your expertise? “Actually, I get paid to do that.”  I hear this every day in a client’s story as they lament a prospect expecting to get their thinking for free. I say this every day in my own head too.  And, I’m betting you mutter it under your breath as well. And [Read more...]

How do you communicate with your team?

April 28th, 2011 · Agency life, Business owner/leader stuff, Employees · 9 Comments

…How’s your employee communication? We’ve talked before about the importance of recognizing your employees as a very important audience for your business. You need them to all be pulling in the same direction. But like any audience — you have to decide what are your key messages to them — and how do you deliver [Read more...]

Advice for finding that first marketing job

April 6th, 2011 · Agency life, Employees, Life · 15 Comments

How to find that first job It’s spring time, which means the robins, tree buds and soon to be college graduates are all popping up everywhere. I remember how tough it was to find that first job.  Everyone wanted you to have experience but no one wanted to give you that first job…so you’d get [Read more...]

5 ways to stay creative

February 25th, 2011 · Agency life, Innovation & Creativity · 33 Comments

How do you stay creative? You write.  You design.  And most likely, you do it on command.  There’s no waiting for a muse.  You have a deadline. As we talk more and more about content marketing and the power of using our expertise to impact search engines and woo potential clients — we have to [Read more...]

How to choose your next agency

August 27th, 2010 · Agency life, Collaborations · No Comments

Having been in the agency business for 25 years or so, I can honestly say I've seen just about every method of agency selection known to man.  And most of them turn what could be an enjoyable experience for all concerned into a nightmare. So I was delighted to see AdAge's recent article by Avi [Read more...]

Insights into logo design

December 14th, 2009 · Agency life, Branding, Innovation & Creativity · 44 Comments

My goal was simple….write a series of blog posts talking about the art and science of logo design and selection. We got the company LogoInn to donate logo design time.  We ran a contest and the city of Colfax became the lucky recipient of the free logo design…and it went haywire from there! Which honestly, [Read more...]

Unless the building is on fire…stay OUT!

September 29th, 2008 · Agency life, Growing & Learning, Strategy · 27 Comments

I know, as an agency owner, writer, speaker and active community volunteer (not to mention dad et al) there are some days when I literally run from meeting to meeting, trying to squeeze in phone calls in between meetings.  And then I wonder…when will I get all the work done that these meetings generated?  Those [Read more...]

The real SuperBowl competition

February 3rd, 2008 · Agency life, Branding, Current Affairs, Media · 10 Comments

We already know thought we knew who was going to win the football game, so we might as well turn our attention to the real competition — which TV spot will win the hearts and buzz of the viewers? Firebrand has declared Monday, February 4th as "Firebrand Monday" where they will celebrate the mother load [Read more...]