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What it takes to create a successful email campaign

March 7th, 2013 · 3 Comments · Marketing

Email.  We hate it when our inbox is overflowing but we love the possibilities as marketers.  Email flows freely (sometimes too freely!) and because of that, I think we sometimes take it for granted.  We assume it has magical powers of some kind….and so when we want to reach an audience — we just fire off an email or three.

Probably not the best approach. Like any marketing tactic, it requires some planning, effort and follow through.  Our friends at agencyside (creators of the BOLO conference) developed this inforgraphic to outline what it actually takes to drive revenue from the inbox.

agencyside500

Click here to download a full-sized version.

Next time you want to use email to drive home a message, create sales or generate traffic for a specific outcome — don’t waste your time or the recipient’s.  Use this handy reminder to make sure you cover all the bases!

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3 Comments so far ↓

  • Kel

    Great article, Drew! Spot on information. I’ve found that when putting together an email campaign, I get the most ROI for my time in crafting the subject line. You’ve gotta grab their attention right away or you’re toast!

  • Gasper Lazzara

    Great insights and infographic, Drew! I also find that keeping emails simple and to the point drive more conversions. Thanks for sharing.

    -Gasper

  • Mark

    I have had much success with email marketing! Simplicity is key!

  • Mash Bonigala

    Nice post Drew. The “design/layout” aspect is the most important in my opinion for a campaign’s success. Of course I am biased since I am a designer but I have seen such marked difference in opens and click throughs when the design is enhanced.

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