If you’re wondering which is more potent — search or social media — as is often my answer — it depends.
The truth of the matter is that every organization should be thinking about BOTH because they are the yin and yang for each other. Each feeds the other side of the equation. When you write quality content about topics that your audience cares about (social) you attract readers, shares and you earn social proof of your expertise.
That content then begins to influence search for those key words and phrases that exist within your subject area and content (Search) and before you know it, you’re impacting Google and the other search engines — becoming more findable and attracting exactly the right people to your content.
Yin. Yang. The perfect combo. This infographic, developed by MDG Advertising really makes the point. And should be hanging in your office to remind you to go for the one two punch of social AND search.