Over the past month, I’ve been posing what I hope have been some head scratching, thought provoking questions to help you get ready for 2012.
If you can answer these five questions — I think you’re going to have a solid foundation for your marketing efforts moving forward.
In case you missed one, here are the five questions (with links to the whole post):
- What do you really sell?
- Who is your ideal customer?
- What’s the lifetime value of your customer?
- What’s your marketing foundation?
- What’s your legacy sentence?
So — have the questions changed your plans or focus? Narrowed things a bit? Or were these all a slam dunk?
Happy New Year and here’s to a very prosperous, joyful 2012 to you and yours!
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