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Content marketing playbook

August 22nd, 2011 · 7 Comments · Marketing, Media, Strategy, Trends

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...get a playbook to help you create content that matters

The idea of creating content to establish your expertise, influence the search engines and create a community has been an evolution of one of the oldest marketing tactics out there — sampling.

If I share with you what I know and you learn from it, value it, want more — then in theory, you’ll eventually move from the sample table to the real deal and hire me to give you the full benefit of my expertise.

In the good old days, we might have done that through demonstrations, speaking at conferences or printed newsletters.  (All still viable methods, by the way).

But today — we have lots of new avenues, thanks to digital media and our ability to produce and publish content in a much wider variety of ways.

Every year or so, the Content Marketing Institute (brainchild of Joe Pulizzi) puts out a very informative ebook that outlines some of the best and most effective ways to create content that will connect you with customers.

The best thing about this ebook is that it’s loaded with examples that you can study, learn from and of course, adapt to work in your marketplace.

The 2011 version is out and you can download it absolutely free by clicking right here.

 

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7 Comments so far ↓

  • Joe Pulizzi

    Thanks for the shout out on the Playbook Drew. Glad people are finding it useful.

  • Justin Hammonds

    Thank you for your post Mr. Drew McLellan. I absolutely love content marketing and would recommend it to anyone trying to build an online business. Great post and this sure is a manual to download.
    Justin Hammonds recently posted..Getting Over Mind Numbing Marketing & Marketing Your Message With a Purpose!My Profile

  • Frank

    Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.

  • Free Slots Web

    The new model – or new rules for social media marketing, or whatever you call it – brings together people who are actively looking for one thing: information, insight and solutions to their problems. If you have something special, you attract that special someone.

  • John U

    Usefull info.
    Thanks Drew.

  • 00000

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  • Claire

    Thank you for share very good informations. Your blog is very goodI am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. By the way, I recently read a post comparing direct marketing to content marketing and thought you might want to check it out. link to inboundsales.net

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