It's the holidays and everyone is not only crazy busy but bombarded by ads. So we tune them out.
But as of 12/23 — 1.5 million people booted up their browser and went looking for this video. (email subscribers, click here) They didn't get tricked into watching it — they sought it out. And they not only watched it for almost 5 minutes — they shared it with their friends. Who also watched it.
Welcome to the future of advertising…
Remind your customers why they chose you
Steve Jobs – $400 million smart
You meet the nicest people!
Ok, that was extremely entertaining and ingeniously done. I wonder how much they’ve earned after launching that ad. Love the script, just submitted this entry to stumbleupon.
Anyway, Happy holidays Drew!
I just watched it and can’t tell you what jeweler it was for, so as long as it was put out by a giant gem consortium, great ad!
Simply brilliant. Marketing at its best. That’s incedible that 1.5 million people went looking for this.