No matter what business you’re in, you have to “pitch” to win business sometimes. Maybe it’s a bidding war, you and your competitors each putting on your best dog and pony show. Or maybe it’s as simple as a face-to-face meeting.
No matter the formality or how clearly defined your competitors are — we all pitch for new customers/clients.
How to Win A Pitch by Joey Asher (click here to buy the book) delivers a no-nonsense guide to the key fundamentals needed to win sales pitches. And I don’t just mean coverage of the basics – there was plenty in here that was fresh — despite my years of experience.
Asher’s five fundamentals are simple: ensure that the pitch is
- Focused on a business solution
- Simply organized
- Delivered with passion
As Asher points out, so many pitches are done so badly that simply doing well on at least some of these fundamentals can significantly differentiate you from your competition. But the book doesn’t settle for that — it delivers rock-solid techniques and methods to excel in each area.
This book is the best of both worlds… it presents a simple framework that beginners will be able to understand and also has enough depth that veterans will be glad they read the book.
If you get involved in sales pitches and presentations in any way (and if you want to sell big, there’s no doubt you will) — then you’ll be well served to read this book.