One truth I have discovered is that even in that abbreviated medium, it’s easy to be long-winded.
For every sentence I text, her retention and response gets shorter. The briefer I am, the more attention she pays and the more importance she seems to assign to my message.
If I really want an answer to a specific question or really want her to hear me about something, I use a single sentence. Then, I get her full attention.
Boy, is there a marketing lesson in that.
The more copy you use to deliver your messages…the less important they seem. The more messages you shove into a single ad, blog post or brochure — the more likely your big message will be lost in the blur.
When it really matters….say less.