What do you think of this TV spot?

Okay….so what do you think of this spot? Effective? Memorable? Buzz worthy?

Would it make you order the pasta?

If Dominos hired you to critique this spot, what would you say — pro and con? It’s always risky to create a "character" that might be more memorable than your product. Sometimes it works — like Wendy’s "where’s the beef?" spot from 1984. But sometimes, it bombs like the sock puppet from (can you fill in the blank before you watch the spot?) _______.

Will the dancing Pasta guy suffer the same fate?