Podcast: Social Media and Small Business

Zane Safrit was kind enough to invite me to be a guest on his BlogTalk radio show yesterday.  We talked a lot about what social media is and isn't and how small businesses could begin to explore it.

I totally understand (as you will hear) why businesses are afraid or confused by social media.  But honestly, I think we make it more difficult than it needs to be.  As you'll hear....I'm a big advocate of just dipping your toe into the water a little bit.

Take a listen.  I'd love to hear what you think.

Thanks again to Zane for being such an engaging host.  You'll want to check out all his podcasts....they're excellent and thought provoking.

Update:  Zane just added his notes on our conversation at his blog.