I totally understand (as you will hear) why businesses are afraid or confused by social media. But honestly, I think we make it more difficult than it needs to be. As you’ll hear….I’m a big advocate of just dipping your toe into the water a little bit.
Take a listen. I’d love to hear what you think.
Thanks again to Zane for being such an engaging host. You’ll want to check out all his podcasts….they’re excellent and thought provoking.
Update: Zane just added his notes on our conversation at his blog.