I gave a presentation on branding in Marco Island, FL (not a bad gig in January) and have since struck up an e-mail conversation with a gentleman from the UK who was there.
He asked me a question that I’m not sure I know the answer to….so I thought I would ask you. I am confident that you’ll know.
Do "we" know of some other B-to-B companies who are doing a stellar job of marketing to their existing client base to generate additional projects/revenue (in other words…turning clients into a referral source)?
What say you? Do you have some examples of work you’ve done for a client? Case studies you’ve read? Other blog posts you could point us to? Something you are doing inside your own company?