I’ve always loved trade magazines. I love their focus, I love how bite-sized the information is and, I love that it’s off-line and tangible. Portable smarts. Love that.
So when I was approached about offering my readers free magazines, I was skeptical. What was the catch? Turns out there isn’t one.
You get free magazines on marketing, promotions, branding, creativity etc. They get more readers for their advertisers. You get smarter.
Hard to argue with that equation. So click here and check out the 500+ magazines, white papers, podcasts etc that are all available to you. (As I understand it, some of these titles are only available in the States, FYI.)
I’ll feature a new title now and then, just to keep you plugged in to what’s available.
A side note: I get a commission on the complimentary subscriptions which I’ll be donating to charity.
So….you get smarter and Variety, the Children’s Charity gets a little green in their pockets. Sweet.
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Drew, that’s a smart business plan if I ever heard one… We order the subscriptions, you get the commissions and out of the goodness of your heart the commissions go to chartity!
Hi Drew
I see only one draw-back on Trade Magazines – sometimes you wonder for whom they’re really written:
http://www.thekissbusiness.co.uk/2007/09/trade-magazines.html
Karin H. (Keep It Simple Sweetheart, specially in business)
Robyn,
It seemed like a pretty good win/win to me! Hopefully lots of people will give a few new titles a try.
With over 500+ titles to choose from, there should be a little something for everyone!
Drew
Karin,
I don’t there’s any doubt that trade pubs have several audiences they are trying to keep happy — including their advertisers.
But, I do think there’s good insights for us among the other stuff, don’t you?
Drew
Definitely Drew.
I just found the issue I mention in my blog post so very ‘funny’ that I had to use it to bring ‘insight’
Karin H.