Pretty compelling, isn’t it?
Questions have a unique power. They open our minds. Even if we don’t really want them to be opened. Humans are naturally curious.
When someone asks us a question, even one that doesn’t really matter to us – we have to wonder. We can’t help ourselves.
If I ask you what was the name of the ad agency that employed Darrin on the TV show Bewitched, most of you aren’t going to remember. Everyone will wonder for a few seconds. (Some of the younger readers may wonder what the heck is Bewitched!) Some will dismiss it. Others will ask around. Some will even research it on the internet.
All for a trivia question about a 60’s TV show. Knowing the answer to that question won’t make you any money, save you time or impress your friends. Yet, you’ll wonder. At least a little.
That’s the secret of asking questions. You can use questions to create demand. To stimulate doubt. To intrigue. Or to inspire. Questions invite your audience into the conversation.
Sometime this week, ask yourself this. How could you use questions more effectively in your marketing efforts?