In mid-January, Gavin Heaton and I announced we were ready to take on the sequel to the incredibly successful Age of Conversation.
We put out an author call and in a new twist, asked everyone (authors and readers) to vote on the theme of this year’s book.
The votes are tallied and we’re off to the races! The winning theme was "Why don’t they get it?" To add dimension to the book, we’ve added a new layer — topics. So each author was asked to select one of eight topics that falls under the "why don’t people get it?" theme. We’ll share those with everyone down the road. In the meantime, while we’re getting everyone set on their specific writing assignment…
We thought it was time to introduce you to the 275 (yes…275!) authors of Age of Conversation: Why Don’t People Get It?
Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird< /a>, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
Behold….the authors of Age of Conversation: Why Don’t People Get It?
We’ll keep you up-to-date on the book’s progress as we move from defining the theme to the actual writing/editing of the book’s contents. In the meantime…join me in cheering for and thanking these fantastic authors, marketing professionals and business bloggers as they take on this collaborative challenge.
Both Gavin and I are thrilled at both the high percentage of returning authors and the terrific additions to the ’08 edition. Many, many thanks to you all for sharing your insights and talents!

Meet the Age of Conversation Authors
Calling all authors — time to exceed Age of Conversation!
The Age of Conversation: 100+ authors!

















Looking forward to it, great work again!
Looking forward to this year’s awesome adventure!
I’m thrilled to be part of such an awesome list of writers and business people!
With such a wide array of authors, should we try to centralize the keywords and phrases that we’d like to hit on for this volume? I’m disappointed I missed last years – my schedule was just nuts. This year I’m not going to miss it, though!
Drew…please see correct spelling of my name G. L. Hoffman.
Thanks and I appreciate the links.
Wow. I had seen the number (275), but until you see the complete list it isn’t real how many co-authors we really have!
I am very much looking forward to the ride.
And remember everyone, we’ve got to rocket the first AoC up the charts at Amazon in less than a week (March 29!) so get your tongue loose for really chatting up the Age of Conversation launch this week.
(Drew, random housekeeping, please update my link to link to LifeLoveAndLearning.com in your records. Thanks!)
Drew and Gavin – All I can say is WoW!
Very impressive. This will be fun.
WOW! You truly do have to see this list to believe it. I’m thrilled to be a returning author, and love the additional layer of complexity to this project. Can’t wait to get started on my chapter. Thanks to you and Gavin for spearheading this project again.
That’s an amazing list! Are you sure you don’t just want to re-name the volume “Who’s Who in Social Media?” and be done with it?? :>}
Awesome! What an incredible line-up!
Hey Drew,
If you’ve read my blog you know my style…so of course I’d like to be the first chapter (snicker if you must).
Can’t wait to stir it up!
Exciting times! Also would like to put out a call to all AOC contributors to share their best stories of ‘utilizing the power of media for positive change’ for a talk I’m giving in Boston in a few weeks. Obviously AOC will be a case study…Twitter fundraising/Frozen Peas and such too, other social media/web campaigns you’re particularly proud of? (for profit or nonprofit, youth driven or not) Please send ‘em my way to feature w/a jpeg and paragraph on your outcomes, thanks!
Amy Jussel
All correct and present!
I am looking forward very much to doing this. Can’t wait!
Info is correct and I am present and preparing. Thank you for this opportunity!
Drew – once again this project looks fantastic….fingers crossed for the 29th and another successful year. Please note my web address is http://www.theengagingbrand.com
Speak soon
What a line up! And good to see 10 x Davids in there!
I can’t wait to get started. Thank you for the opportunity. My info is correct!
Great job both of you. Incredibly impressive list!
All my info is correct, Sir Drew. Can’t wait to get this party started!
See you in NYC (t minus two weeks away)
-Ryan
I’m happy to be apart of this list. Congrats to everyone.
Hey Drew,
Looking forward to adding my voice to the conversation. Please note my preferred URL is brandsoapbox.typepad.com. Let’s get it on!
Paul
Can’t wait to dive in. And then I can’t wait to read it.
What a great and humbling thrill to be among such amazing thinkers and writers!
Nettie
Wow. Pretty amazing list. Looks like at least some people get it
Looks supercool – big books are back
Looks like a star studded book, is the book free?? LOL! If not, I think I’ll buy it anyways! Looking forward to hearing more about this project!
We’re excited to contribute.
What tremendous company to be in. I can’t wait to see the end product. Thanks, Drew.
Drew and Gavin, this is unbelievable and so very exciting! What a list of contributors, too. Thank you for the inspiration and the coordination.
Drew – what an amazing list of contributors – many who I already follow. I’m delighted to be collaborating with you. Thank you to you and Gavin for all the organising and facilitation in making this terrific project take life.
275? wow, the book is going to be a heavy lift!
Useful Lunacy // Mar 25, 2008 at 11:56 am
Age of Conversation: Why Don’t People Get It?
The Age of Conversation came out last year. 103 authors on one topic — everyone gets one page. A brilliant new marketing concept that turned into a brilliant book, definitely one to add to your library of marketing and advertising
Gianandrea – Not really. Hadn’t you heard? In order to save paper (and our backs), the authors are going to have to phrase their arguments in the form of a haiku.
Problem solved.
Looking forward to being a part of Part Deux.
Awesome! I can’t wait.
Thanks for your leadership in this great creative venture. Takes a lot of organizing and work behind the scenes, I know. I look forward to taking part!
Marobella's Branding SoapBox // Mar 26, 2008 at 1:05 pm
Contributing My Voice To Age Of Conversation II
I am happy to report that I will be part of writing the sequel to the Age of Conversation that was a collaborative effort of book-writing based around a common topic. The effort is led by Drew McLellan of the
carpe factum // Mar 26, 2008 at 6:23 pm
Age of Conversation (x 275)
Why don’t people get it? That’s a loaded question. It’s also the question that 275 bloggers will be attempting to answer in the upcoming book, Age of Conversation 2. Drew McLellan and Gavin Heaton are at it again. Their first
Bringing Brands to Life with Remarkable Corporate Videos // Apr 1, 2008 at 6:20 pm
Wanted: Your Ideas! Why Don’t People Get It?
Well, I certainly have a few ideas why people don…
Late to party again. Looks like a great line-up. Congrats on pulling it all together Drew.
Ian,
Sorry you missed it. You might want to subscribe to http://www.AgeofConversation.com. We wouldn’t overwhelm you with posts, but you would know what’s going on.
Drew
BrainBasedBusiness // Apr 13, 2008 at 4:52 pm
Want a Winning Business Idea?
Want winning ideas to lead innovations, market, orsell? See any advantages of tapping intohidden or unused intelligences? Ready to rejuvenate your organization?Heres a chance to gain keys from business professionals aroun…
BrainBasedBusiness // Apr 13, 2008 at 5:01 pm
Want a Winning Business Idea?
Want winning ideas to lead innovations, market, orsell? See any advantages of tapping intohidden or unused intelligences? Ready to rejuvenate your organization?Heres a chance to gain keys from business professionals aroun…
BrainBasedBusiness // Apr 27, 2008 at 7:33 pm
No Significance from Online Conversations?
Skeptics said that online writers would never make much difference from what they post. Too many voices too little organization too many raw talents too few experts. Have you heard the buzz? Do you believe it? Drew…
BrainBasedBusiness // Apr 27, 2008 at 7:40 pm
No Significance from Online Conversations?
Skeptics said that online writers would never make much difference from what they post. Too many voices too little organization too many raw talents too few experts. Have you heard the buzz? Do you believe it? Drew…
Bringing Brands to Life with Remarkable Corporate Videos // May 18, 2008 at 10:15 am
It’s That Simple: A Manifesto for the 2008 Age of Conversation
This past week, 275 authors submitted their a…
Looking forward to adding my voice to the conversation. Please note my preferred URL is brandsoapbox.typepad.com. Let’s get it on!
What a great and humbling thrill to be among such amazing thinkers and writers!
Please note my preferred URL is brandsoapbox.typepad.com. Let’s get it on!
Looking forward to adding my voice to the conversation
Awesome! thanks for share!
Drew and Gavin, this is awesome and amazing. Thanks for this.
Drew and Gavin :— all i can say, its very impressive and wow. I really admire the way of your writing.
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Great article, i was reading something similar on another website that i was researching. I will be sure to look around more. thanks…
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I love the concept of this book and the collaborative nature of bringing together authors from around the world. Some pieces are better written or more valuable than others, but overall this book has a lot of great information from the blog user and social networking standpoint. Those in the marketing industry would be well served to have a read.
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