I remember my copywriting professor telling us that when we were working on print ads, we should spend at least 1/3 of our time on the headline — it was that important.
Your headline is either a speed bump your audience won’t brave or a whiff of freshly baked cookies, enticing them in. Your call.
Join me over at IowaBiz.com for some headline suggestions.
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Thanks for the info!
I agree that a great headline will pull readers into into the ad, but if you don’t pay off the headline, they will run to the next page before you know they’ve left.
A great headline gets them into the copy, but it is a great story that compels them to keep reading.
JOhn,
McLellan Creative….now THAT is a superb name!!
Drew (McLellan)
Hi Drew,
Thanks for the compliment! It’s amazing how many McLellan’s are involved in marketing…
Cheers,
JT
JT,
I wonder why McLellans are drawn to marketing? There must be something inherently creative in the name.
Or else we just can’t find real work!
Drew