I've always believed that if you give first, without worrying about what you will receive — you always get more than you expected.
I explore this notion in a guest post over at Emerging Customer. The two authors of that blog, Michelle Lamar and Christine Wright have given me the perfect example of this theory.
They heard about Age of Conversation and our goal to raise money for Variety, The Children's Charity as well as creating exposure to the ideas of 103 authors. They came up with an amazingly generous offer. Any (or all) 103 Age of Conversation authors have been invited to be a guest author on their blog.
Michelle and Christine made the offer, asking for nothing in return. But according to my theory…very good things will happen to them. The first being that the readers of this blog will check out Emerging Customer and enjoy its content enough to subscribe.
Thanks again to Michelle and Christine for helping tell the world about Age of Conversation and giving all 103 authors an opportunity to introduce themselves to EC's readers!
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Taking the Age of Conversation and making it even better!
Get a sneak peek at the Age of Conversation cover!
Here's to the Age of Conversation
Age of Conversation collaboration doesn't end with the writing
Thanks Drew for the kind words. I was inspired by the fact that the profits from the book went to help children. I am, of course, a social media geek. But the book really brings out all the good about social media. Please post at the blog anytime. Door is always open.
Emerging Customer // Sep 4, 2007 at 8:48 pm
Conversations = Sharing
43 days ago, Gavin Heaton and I had the incredible good fortune to publish a book called the Age of Conversation. Authored by 103 marketing pros from across the globe, each chapter examines a different aspect of this new era
Emerging Customer // Sep 4, 2007 at 9:42 pm
They Like Us, They Really Really Like Us!
Yes, I know the Sally Field reference probably reveals my true age. But I just don’t care because I am so pleased and fired up about some recent things that have happened with the Emerging Customer blog. Emerging Customer named
Michelle,
As I said on your blog…I’m just having the good manners to say thank you. The book, I love to tell everyone, brought out each author’s true spirit. They are a giving group and I’m proud to be among them.
Drew
I love your theory (and that’s why we all love you…you’re a giver). But you give so much I’m convinced you must give-up sleep. Thanks for setting the model. Truly.
Talk soon.
CK,
Thank you. I know you share my philosophy…give what you’ve got and you will never be sorry.
When you don’t expect anything in return…whatever you get is like a gift. Much more fun than working the angles!
Drew