I explore this notion in a guest post over at Emerging Customer. The two authors of that blog, Michelle Lamar and Christine Wright have given me the perfect example of this theory.
They heard about Age of Conversation and our goal to raise money for Variety, The Children's Charity as well as creating exposure to the ideas of 103 authors. They came up with an amazingly generous offer. Any (or all) 103 Age of Conversation authors have been invited to be a guest author on their blog.
Michelle and Christine made the offer, asking for nothing in return. But according to my theory…very good things will happen to them. The first being that the readers of this blog will check out Emerging Customer and enjoy its content enough to subscribe.
Thanks again to Michelle and Christine for helping tell the world about Age of Conversation and giving all 103 authors an opportunity to introduce themselves to EC's readers!