Believe it or not…there are books written about the variety of envelopes. And they have huge glossaries of envelope terms. As I flipped through them, I realized that some were new to me, so I thought you might like to bone up on your envelope knowledge.
B.R.E. (I started with an easy one): Business Reply Envelope. This usually has a first class permit, indicia and return address pre-printed on envelope.
Flush cut: to cut flush means to cut the top flap off the envelope.
Point: A unit of thickness equal to 1/1000 of an inch.
Blank: Paper stock that is die cut into appropriate envelope shape. When folded and glued, it becomes an envelope.
McIntyre Corners: Predominantly found in booklet style envelopes. Notches are made at the top of the two side seam shoulders to facilitate automatic insertion.
Thumb cut: A notched opening to allow easy access to contents.
Think about it….if you are sending a direct mail piece…why not improve the odds of your piece getting opened by doing something interesting with the envelope?
What have you done with the packaging of a direct mail piece to get your audience's attention?