Do you market to your own employees?

John Moore over at Brand Autopsy talks about the incredible marketing value that Apple generated when they gave every one of their employees a new iPhone. No argument from me there.

But what do you do when you're not Apple and you can't pop for a $600 phone for every team member?  Most companies don't do anything.  Big mistake.

Read about how one marketer made sure his employees felt appreciated in a way that any business can afford and do.

And yes, the photo is a hint.