Here's a startling reality check. About the time we are so sick of our positioning line (or tagline) that we could scream — our audiences are just beginning to notice it.
How do we accelerate the marketplace's awareness of our tagline? We use it. Wherever and whenever we can. Sometimes, creating memorable marketing is as simple as frequency.
Where should we put it? I'll start the list and you guys chime in. After a few days, I'll update the post and give you credit for your ideas (in case some people are too lazy to scroll down through the comments!)
Signage (when it fits)
Promotional items (pens, cups, lanyards, frisbees)
Wearables (hats, polos, t-shirts, aprons)
Voice mail message
Come on…where else?
UPDATE: Here are some reader additions to the list.
Actually live your brand promise — submitted by Pete
Promotional literature (brochures, fliers, data sheets, etc)
Trade show exhibits
Advertising (TV, radio, print) — submitted by Martin Jelsema
Your blog — submitted by Steve Woodruff
Front windows (we use sticky letter as well as paint)
Social networking sites
15 second pitches
Shipping containers and tape
Break areas (on the fridge)
Is skywriting out of the question? — submitted by Becky McCray