Bad customers, branding, chasing cool and babies

by Drew McLellan

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July 25th, 2007 · 3 Comments · Agency life, Books, Branding, Customers/Clients, Growing & Learning, Marketing, Strategy

If you're looking for me today, you're going to have to look all over. It's a little like "where in the world is Carmen San Diego" but with a twist. Check out my posts on these blogs:

Marketing Profs Daily Fix: No one believes in branding more than I do. But have we gone a little too far when we hire professionals to help us brand our baby?

IowaBiz: Everyone wants to be the iPod of their industry. What gets in the way of being a company capable of creating that kind of cool?

Small Business Branding: Everyone's had a bad customer. Guess what? That's our own fault. Branding done right can help us avoid those potential customers who in the end, just aren't for us.

Come catch me if you can!

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3 Comments so far ↓

Cam Beck // Jul 25, 2007 at 2:52 pm

Drew – You’re everywhere. How could we not catch you?

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Drew McLellan // Jul 27, 2007 at 2:43 am

Cam,

Well, fortunately most of the gigs are very occasional. I don’t want you guys to get sick of me!

Drew

Reply
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