You are blogging or have a website so that people (potential customers, the media, etc.) can learn more about you, so that they want to talk to you. Right?
So why in the name of all that is holy do you NOT have your e-mail address on your website or blog??
Some of you are laughing…but I challenge you. Physically go to the blogs in your feed reader. Or pay attention to the 10 blogs you visit every day.
You will be astonished at how many professional business/marketing blogs give the reader absolutely no way to get a hold of the author, except in the comments section.
As I’ve worked on the last few collaborative projects, I’ve had to reach out to many bloggers. I’ve spent countless hours trying to track some of them down.
And don’t give me the SPAM or bots excuse. Come on…if you have to, spell out the e-mail address with the word "at" in place of the @ sign. But for the love of Pete, give us a way to start a conversation.
Isn’t that why you’re blogging in the first place?