Any marketing strategy that J&J employs must be smart for all of us, eh?
Apparently the folks at Johnson & Johnson thought it would be wise to adopt the best offense is a good defense mentality when it came to their product Splenda. They’ve spent countless hours and dollars securing every possible anti-Splenda domain name they could think of.
Seriously…this is one of the dumbest things I have ever heard. This isn’t smart marketing. This is paranoia.
Surely we’ve all learned that in today’s citizen-driven communications, if people want to create a forum to say good or bad things about a company or product — they will. No matter how many domain names you own.
A hat tip and thanks to Roberta over at Copywriting Maven for calling this to my attention.