Marketers are scrambling around, trying to get a handle on this whole social media "thing." And we don’t want to miss anything — so we’re trying a little of everything.
Including Second Life.
Let me give you my take, by asking you a few questions.
- Would you like to ask your prospects to download a special software, just so you can talk to them?
- Do you want to create a persona (maybe a pirate’s wench or archaeologist) and deal with other people who have done the same?
- As a consumer, do you have time to navigate a cartoon you around, trying to find other adults, let alone other business people, to engage with?
- Would you trust market research done with no controls or any reassurance that the participants are being truthful (remember, they are telling you they’re a biker dude from Fresno)
- Do you sell a commodity (music CDs, software downloads) or are you a huge budget (Starwood Hotels, Toyota) advertiser — if not — is this really a viable venue for your sales efforts?
If you want, go be a pirate’s wench. Have some fun. But I wouldn’t plan on making your fortune there. (Unless of course you pillage a village!)