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More on how companies interact with bad blog press

by Drew McLellan
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January 4th, 2007 · No Comments · Branding, Current Affairs, Marketing, Strategy

Channel Isn’t it great when the planets align?  If you’ve read my post, Mack’s post or Paul’s post on Kohl‘s…this is the perfect next course.

Over at brandchannel.com, they’ve posted an excellent article on how corporations/brands should/shouldn’t react when a blog slams the company and/or product.

I’ve saved it as a PDF just in case its only posted for a brief time.  You can Download brandchannel.pdf here.

You can also jump into the debate on their blog.  Let the evolution continue!

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